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BevNETPress Releases

Cointreau Is Funding Your Cinco de Mayo Celebrations with The Return of The Lime of Credit, Featuring a Pop-Up Experience in NYC

info_outline PRESS RELEASE posted by Rémy Cointreau

Apr. 22, 2025 at 9:34 am

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NEW YORK – April 22, 2025 – Cointreau, the iconic orange liqueur and the essential ingredient in The Original Margarita, is shaking up celebrations this Cinco de Mayo with the return of The Cointreau Lime of Credit – and this time, the stakes are even higher. Following last year’s overwhelming response, Cointreau is giving thousands of Margarita-lovers nationwide even more chances to win cash payouts of up to $500, so they can enjoy Margaritas, made the MargaRight way with Cointreau, tequila, and fresh lime juice. 

Starting today through May 5, 2025 at 11:59 PM ET, Margarita enthusiasts can visit Cointreau.com/LimeofCredit to apply for their chance to win. On May 6, 2025, thousands of lucky winners will be approved for The Cointreau Lime of Credit, unlocking prizes paid out via a digital payment app. Whether covering a round of Margaritas for friends, stocking up for your at-home celebration, or hiring a personal lime squeezer (because why not?), securing your Cointreau Lime of Credit is the way to invest in better Margaritas, made with Cointreau, of course.

"Cinco de Mayo and Margaritas go hand in hand, and as the essential ingredient in The Original Margarita, Cointreau is committed to ensuring every Margarita is made the MargaRight way," said Nicolas Beckers, President and CEO at Rémy Cointreau Americas. "With the return of The Cointreau Lime of Credit, we are not only highlighting Cointreau’s role in America’s #1 cocktail, but also giving thousands of consumers the chance to elevate their Cinco de Mayo celebrations and beyond.” 

The celebrations don’t stop there. This year, Cointreau is unlocking The Cointreau MargaRight Vault – an exclusive one-day pop-up in New York City. On Monday, May 5, from 2:00 to 7:00 PM ET, New Yorkers can head to the 14th St Passage on The High Line for a Margarita celebration that’s worth its salt—featuring MargaRight Margaritas, a DJ, a photo booth, exclusive merch, and a chance to win up to $500 in The Cointreau Lime of Credit Sweepstakes. Consumers aged 21+ can sign-up for the experience here. 

For the latest updates on The Cointreau Lime of Credit and more ways to celebrate, follow @Cointreau_US on Instagram. 

And remember—whether sipping at a bar or mixing one up at home, the best investment you can make for Cinco de Mayo is a Margarita, made MargaRight with Cointreau. Cheers! 

The Original Margarita: 
  • Ingredients
    • 1 oz Cointreau
    • 2 oz blanco tequila
    • 1 oz fresh lime juice
  • Directions
    • Combine all ingredients in a shaker with ice
    • Shake vigorously until well-chilled and strain into a rocks glass filled with fresh ice
    • Rim your rocks glass with salt and garnish with a lime wheel 

For More Information:
Learn More

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