Harry Brompton’s Iced Tea receives £2m of growth capital from Traditum
Leeds, UK / London, UK (Thursday, 24 April 2025) - The growth capital will allow Harry Brompton’s to build on its strong foundation in the UK Grocery channel - where it is already well established - and support an ambitious expansion into On-Trade, Out-of-Home, and international markets. Harry Brompton’s premium, authentically British iced tea products have garnered widespread acclaim for their smooth taste and responsible sourcing, and this new partnership signals the start of a major growth phase for the business.
Ian O’Donohue, founder and Chief Tea Officer of Harry Brompton’s, said:
“Over the past few years, we’ve seen fantastic consumer response to Harry Brompton’s Iced Tea and the overall premium iced tea sector. This investment from Traditum will help us further innovate our range, extend our reach to new audiences, and continue shaping the future of non-alcoholic refreshment. I’m incredibly proud of our team’s commitment to quality and grateful to JW Markets for our initial introduction to Traditum.
At Harry Brompton’s, we take natural ingredients from farm to bottle. Our black tea is ethically sourced in the Great Rift Valley located in the middle of the Kenyan highlands, where the climate is perfectly suited to growing the finest tea.”
Ian’s inspiration came from his Grandfather, Harry “Brompton” Cobb, a Londoner born and bred, who worked as a Waterman on the Thames from 1926-1994. Harry would recount stories of sailing and unloading the heavily laden ships carrying wonderful foods, fruits, spices and teas from all corners of the world to the London docks. Harry would never be without a large mug of tea, hot or cold, keeping him on the go, even during the dark days of the Blitz.
The £2m investment was led by Iain Marlow and Oliver McRae from Traditum. Following the investment Oliver McRae has joined the board of Tudor drinks.
Iain Marlow, Head of Investments at Traditum, commented:
“At Traditum, we look for small businesses with huge ambitions backed by strong leadership and people with a genuine passion for their product. Ian O’Donohue and Harry Brompton’s tick every box. Ian has established Harry Brompton’s as a high growth premium brand that has deservedly established itself as the iced tea of choice to consumers that value quality and true authenticity. We are grateful for the opportunity to invest in and support the business on its ambitious growth plans. Our investment will enable Harry Brompton’s to invest in more great people, strengthen distribution channels, grow brand awareness and meet growing consumer demand in the UK and overseas.”
Harry Brompton’s is recognised for its commitment to delivering a refreshing and sophisticated non-alcoholic beverage experience, sourcing Kenyan black tea with artisanal care. The company’s emphasis on authenticity and quality has positioned Harry Brompton’s Iced Tea as a standout in a dynamic and highly competitive market.
The deal was introduced to private investment office Traditum by headhunting practice JW Markets, of which Traditum and Harry Brompton’s are both clients. The investment was made possible by the support from advisors: James Skivington and Olivia Barrow from Browne Jacobson who provided legal advice to Traditum; Richard Wilson from RSM provided tax advice to support the investment; and James Taylor from Osborne Clarke provided legal advice to Harry Brompton’s.
About Harry Brompton’s Iced Tea
Tudor Drinks Ltd, owner of the Harry Brompton’s Iced Tea brand, is a pioneering British beverage company dedicated to crafting premium, high-quality refreshments that blend tradition and innovation. As the owner of Harry Brompton’s Iced Tea—the world’s first premium British iced tea brand—Tudor Drinks has earned global recognition for its carefully brewed Kenyan black tea and distinctively smooth flavour profiles. By prioritising responsible sourcing, artisanal techniques, and authentic British heritage, Tudor Drinks continues to elevate the non-alcoholic beverage experience. Through Harry Brompton’s, the company exemplifies a commitment to excellence and refreshment, setting a new standard for premium iced tea around the world.
About JW Markets
JW Markets is a headhunting firm focused on helping businesses achieve corporate goals—whether revenue growth, diversification, shareholder targeting, turnaround, buy-and-builds, or exits.
About Traditum
Traditum is a Private Investment Office focused on building a robust, sustainable, long-term financial legacy for future generations. Traditum partners with clients to provide a single point of contact for an individual or family’s personal, financial and commercial considerations. We offer tailored investment opportunities which reflect the team’s knowledge and experience of small and medium-sized enterprises across the UK, strategic wealth planning and advisory services.
Traditum’s private equity team invest up to £5.0m equity in to private growth companies and draw upon their high value investor base to bring experience and expertise to help its investee companies reach their full potential.
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