Huel Expands U.S. Retail Presence With Launch Of Black Edition High-Protein Complete Meal In GNC

LOS ANGELES (May 1, 2025) - Huel®, an industry leader for high-protein nutritionally complete meals, has announced the first-ever retail launch of the brand’s Black Edition High-Protein Complete Meal, exclusively at GNC® stores across the U.S. and on GNC.com. Designed for convenience and performance, each serving delivers 40 grams of plant-based protein and 400 calories, making it an ideal option for those seeking a quick, balanced meal without compromising on nutrition.

The powdered format is simple to use: just add two scoops of Huel Black Edition to 17 ounces of water, shake or blend, and enjoy a smooth, satisfying meal. Available in Chocolate, Vanilla and Banana flavors, this launch extends the Huel product range within GNC, which already carries multiple brand products, including the popular Black Edition Ready-to-Drink beverages and Daily Greens powder.

“We’re excited to expand our partnership with GNC to bring Huel Black Edition High-Protein Complete Meals to a broader audience,” says Huel's Co-Founder & CEO James McMaster. “This collaboration allows us to meet the growing demand for convenient, nutritionally complete meals that consumers are asking for. At Huel, our mission is to make balanced nutrition accessible to everyone, and this is a significant step in that direction.”

Like all Huel products, Black Edition contains 27 essential vitamins and minerals and is made with nutrient-rich, plant-based ingredients including pea protein, flaxseed, brown rice, and organic coconut. It’s free from artificial sweeteners and boasts 161 science-backed health benefits.

To celebrate the launch, customers who purchase the new Black Edition powder in-store at GNC will receive a complimentary Huel shaker bottle, while supplies last.

For more information about Huel, visit huel.com. Stay connected with the brand by visiting their social media channels via Instagram, Facebook and X. 

ABOUT HUEL

In 2015, Julian Hearn co-founded Huel when he realized that people all over the world weren't consuming meals that were nutritionally complete, due to lack of time and necessary preparation. Julian set out to create a company that provided nutritionally complete and balanced meals with little to no preparation, and the idea of Huel was born. Huel is a perfectly balanced and nutritionally complete meal that can be prepared in two minutes or less.

Over 70% of adults in the United States are considered obese, mainly due to fast food and traditional, yet nutritionally-deficient food options. Huel aims to provide the option of nutritionally complete meals not only within the United States, but globally as well.

Today, Huel has sold over 30+ million meals and is sold in over 80 countries, including the United States, United Kingdom, European Union and China. To learn more about Huel's positive impact and join the mission of nutritionally complete, convenient, affordable food, with minimum impact on the environment.

ABOUT GNC GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

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