Oishii Sake Launches All-Natural Sake-Based RTD Cocktail

[April 30, 2025 – Miami, FL] — Oishii Sake, the U.S.-based brand known for blending centuries-old Japanese brewing techniques with American craftsmanship, announces the launch of the Oishii Sake Spritz - a new all-natural, ready-to-drink canned sake cocktail that brings clean ingredients and bold flavor to the growing RTD category.

Available for presale online starting May 1 in four flavors - Mango Yuzu, Watermelon Lime, Lychee Lemon, and Coconut Lemongrass - the Oishii Sake Spritz is gluten-free, low-calorie, kosher, and sweetened with Monk Fruit In The Raw, delivering a clean, easy-drinking experience with broad consumer appeal. Each 12 ounce can is low in calories, kosher, gluten-free, and contains zero added sugar, and less than 3 grams of carbs with an ABV of 6% made from the brand’s proprietary sake brewed in the U.S.A.

Initial distribution includes New York, Florida, Georgia, and California, with national expansion planned for Q3 2025. Suggested retail pricing is $5 per single can and $20 for a variety four-pack, available in select retailers and direct-to-consumer.

“Oishii Sake Spritz answers growing consumer demand for better-for-you ready to drink cocktails with ingredient integrity and flavor complexity. We wanted to really be a differentiator by creating an all natural, ready to drink product,” said Buzzy Sklar, CEO of parent company Kintsugi Sake LLC. “We’ve taken everything that makes Oishii a leader in the sake space and evolved it into a turnkey, on-the-go format built for scale. This naturally delicious RTD is a great alternative to what is on the market as it has zero added sugar, and less than 3 grams of carbs.”

The base sake is made with Titan Rice grown in Arkansas and Blue Ridge Mountain water, and is brewed, fermented, and packaged domestically with full vertical control. Oishii’s current portfolio includes its flagship Cloudy Junmai (Nigori) and Clear Junmai, each with an SRP of $29.99 (750ml), along with its premium Kintsugi Sake for $400. 

The launch positions Oishii at the intersection of the RTD and wellness boom, clean label movement, and renewed interest in sake as a lifestyle beverage in the U.S. - providing a premium, scalable product with flexible merchandising potential in both alcohol and wellness-leaning beverage sets.

About Oishii Sake

Oishii Sake is a U.S.-based sake company redefining the category through innovation, quality, and accessibility. Brewed domestically using traditional Japanese techniques, Oishii controls the full production process - from ingredient sourcing to fermentation and bottling - ensuring consistent quality at scale. The portfolio includes Clear Junmai, Cloudy Junmai (Nigori), and Kintsugi, a premium sake offering. Oishii Sake was recently awarded Gold at the prestigious San Francisco World Spirits Competition, a testament to its exceptional craftsmanship and standout quality in the category. In 2025, the brand launched the Oishii Sake Spritz, the first all-natural, sake-based ready-to-drink cocktail in the U.S. Made with Monk Fruit In The Raw and free from artificial additives, the Spritz line offers a clean-label, sessionable solution for retailers and consumers seeking better-for-you beverage options. Oishii is currently available in New York, Florida, Georgia, and California, with national expansion underway. Oishii Sake is available in both 350mL and 750mL sizes.