The Pepsi Challenge Rolls into Atlanta to Prove Pepsi Zero Sugar Tastes Better Than Coke Zero Sugar

May 8 might be National Have a Coke Day, but this year, the spotlight is on Pepsi as the brand brings The Pepsi Challenge to Coke’s backyard. Pepsi is challenging Atlanta to the ultimate showdown, proving to even its biggest critics that Pepsi Zero Sugar tastes better than Coke Zero Sugar.

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year and so far, Pepsi Zero Sugar was the preferred cola in 100% of markets. Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola saw a 25% purchase increase vs. a year ago*.

Now, Atlantans have the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better. The Pepsi Challenge will be LIVE at locations across the city, including The Interlock, Colony Square, Park Tavern and Chastain Art Fest, between May 8 – 11.

Can’t make it to Atlanta? No problem! Pepsi is giving everyone a chance to host their own taste test at home. Starting May 8 at 12 p.m. ET, head to TikTok (@Pepsi) to receive a FREE Pepsi Challenge at-home kit by purchasing two, 10-packs of Pepsi Zero Sugar Mini Cans while supplies last.

WHEN & WHERE:         

 The Interlock at 1116 Howell Mill Rd NW

• May 8 – 10
• 12 – 7 p.m. ET

Colony Square at 1197 Peachtree St NE

• May 9
• 11:30 a.m. – 6 p.m. ET

Park Tavern at 500 10th St NE

• May 10 – 11
• 11:30 a.m. –7 p.m. ET

Chastain Art Fest at 4469 Stella Dr NW

• May 10: 10 a.m. – 5 p.m. ET
• May 11: 11 a.m. – 5 p.m. ET

For The Pepsi Challenge tour locations and dates, visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram, Facebook, X, and YouTube (@Pepsi).

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