Former Intelligent Brands and Wonderful Company Executive to Lead REBBL, Chameleon Organic Coffee, and Humm Kombucha Into Their Next Chapter
NEWPORT BEACH, CA – May 15, 2025 – SYSTM Foods, a modern beverage brand platform specializing in better-for-you beverages, today announced the appointment of Elizabeth Stephenson as Chief Executive Officer.
With more than two decades of experience in the consumer packaged goods, food and wellness sectors, Stephenson brings a strong track record of leading high-growth brands through transformative expansion. She most recently served as CEO of Intelligent Brands, a multi-brand platform in the health and wellness space, which includes Sunbasket, Gobble healthy meal kits, and the supplement brand, Pruvit. Prior to Intelligent Brands, she held executive roles at The Wonderful Company — serving as President of FIJI Water and POM Wonderful — and was formerly Chief Strategy Officer for the company. Her background also includes leadership positions at McKinsey & Company and AlixPartners, where she advised a broad range of clients on strategy, growth, and mergers and acquisitions.
“Elizabeth’s proven success with building and scaling purpose-driven brands deeply resonates with our mission at SYSTM Foods,” said Mark Rampolla, Co-Founder and Managing Partner of GroundForce Capital. “She brings a unique combination of strategic vision, leadership, and operational rigor that we are confident will take this platform to the next level.”
SYSTM Foods is the parent company of three pioneering better-for-you beverage brands: REBBL®, Chameleon Organic Coffee®, and Humm® Kombucha. The company was formed as a joint venture between SYSTM Brands and GroundForce Capital to invest in and scale category-leading brands that offer consumers functional, organic, and sustainable beverage choices.
“I’m honored to lead SYSTM Foods at such a pivotal time,” said Stephenson. “Consumers today are seeking beverages that deliver on both wellness and taste, and SYSTM Foods’ portfolio is uniquely positioned to meet that demand. I’m thrilled to join this incredible team and build on the momentum across our brands as we enter an exciting new chapter of innovation and growth.”
Stephenson will focus on accelerating growth, expanding the platform’s reach, and driving continued product innovation to meet evolving consumer wellness needs.
Current CEO Andy Fathollahi, who has played a key role in shaping SYSTM Foods’ growth and strengthening its portfolio of better-for-you beverage brands, will continue to support the company as a member of the board of directors.
About SYSTM Foods
SYSTM Foods, a joint venture between SYSTM Brands and GroundForce Capital, is a privately held modern beverage brand platform. SYSTM Foods acquires and operates beverage brands that bring today's consumers better-for-you organic and functional products created for healthier living. Its portfolio includes organic and plant-powered functional beverage brand REBBL®, along with Chameleon Organic Coffee®, the original purveyors of consciously-crafted bottled cold-brew coffee, and Humm® Kombucha, the pioneer in low and no-sugar kombucha. For more information, visit systmfoods.com.
About GroundForce Capital
GroundForce Capital is an investment management firm that backs high-potential companies seeking to improve the health and longevity of people and the planet. The firm provides capital, strategic guidance and operating expertise to visionary companies including Bobbie, Liquid Death, OWYN, Miyoko’s Creamery, KinderFarms, Thistle, and Vive Organic. GroundForce Capital’s leadership team is comprised of innovators behind leading food and beverage brands, such as ZICO Beverages, an early pioneer in the coconut water category acquired by The Coca-Cola Company in 2013, and Health Warrior, a superfood company purchased by PepsiCo in 2018. GroundForce Capital has offices in the San Francisco Bay Area and Los Angeles. For more information about the Firm, visit GroundForceCapital.com.
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