Four Branches Bourbon Welcomes Dillon Carmichael As Brand Champion

Country Music Artist Teams Up with Veteran-Owned Spirits Company

Nashville, TN – Four Branches Bourbon, the premium, veteran-owned whiskey brand, is excited to announce that Dillon Carmichael, the emerging country music artist, is its newest brand champion.

Carmichael, the Kentucky singer-songwriter, rose to fame in 2018 after his critically acclaimed “Riser House” debut. He has gained national attention for his deep troubadour voice. Rolling Stone named Carmichael as “country music’s most convincing young star since Chris Stapleton,” and The New York Times compared him to Randy Travis in his album “Hell On An Angel”. Many of his releases have quickly grown in popularity and risen on radio charts. He was named to several Artist to Watch lists, including Billboard, Rolling Stone, Taste of Country and Pandora.

“We’re thrilled to be working with Dillon,” said Rick Franco, co-founder of Four Branches Bourbon. “Country music and bourbon are both quintessentially American and go hand-in-hand, but more importantly, Dillon’s interest in supporting the community aligns with our mission of raising awareness and funds to support veteran and first responder nonprofits.”

Through this partnership, Carmichael will amplify Four Branches’ message of “Serve Honorably. Drink Honorably,” and “Sip to Remember” during his upcoming shows throughout the summer. Fans will have an opportunity to learn more about the Four Branches' mission and taste the bourbon during exclusive pre- and- post-show activations.

“I’m honored and excited to be joining the Four Branches’ team and work to raise awareness of the mission to honor the heroes among us and raise a glass to those who have served and continue to,” said Carmichael.

Four Branches launched in 2023 and is the only spirits company founded by four veterans representing four branches of the armed forces – U.S. Army, Navy, Air Force, and Marines. The company is committed to giving back and supporting the veteran and first responder community. Since its founding, more than $420,000 has been donated to veteran and first responder nonprofits.

For more information on Four Branches follow on social media at @FourBranchesBourbon.

About Four Branches Bourbon

Four Branches Bourbon is the only spirits company founded by veterans from U.S. Army, Navy, Air Force and Marines. The mission is to deliver exceptional expressions of fine bourbon and to honor the extraordinary sacrifices of those who serve in the shadows and share their inspiring stories with all generations. With the expertise of Hall of Famer Master Distiller, Steve Nally, the inaugural release – The Founders Blend was crafted in 2023. This 96-proof Kentucky bourbon features a unique four-grain mash bill and earned multiple accolades including Double Gold (SIP Awards), 94 points/Gold (Proof Awards) and Gold (ASCOT Awards). Four Branches is committed to giving back, dedicating a portion of sales to various nonprofits that support veteran and first responder communities. Follow on social media at @FourbranchesBourbon.

About Dillon Carmichael

Dillon Carmichael is a Kentucky-bred singer/songwriter whose commanding voice and authentic storytelling have made him a rising force in modern country music. With deep roots in the genre, being the nephew of country hitmakers John Michael Montgomery and Eddie Montgomery, Dillon discovered his passion for music early on, performing at local bars and winning talent competitions before setting his sights on Nashville.

After debuting with Hell On An Angel (2018), a record produced by nine-time Grammy winner Dave Cobb and celebrated as a "flawlessly executed portrait of an artist growing into his voice," Dillon’s career has steadily ascended. His subsequent releases, including Top 25 singles “Son Of A” and “Drinkin’ Problems,” have earned him critical praise from outlets like Rolling Stone and The New York Times, as well as the opportunity to tour with country luminaries such as Luke Bryan, Cody Johnson, and Dwight Yoakam.

Now, with the release of his latest album Keepin’ Country Alive, Dillon delivers a deeply personal collection of songs that pay homage to his small-town roots, the hardworking spirit of rural America, and the enduring power of community. His music, gritty yet soulful, timeless yet defiant, invites listeners to celebrate the joy, resilience, and raw emotion of true country living. 

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