Science-Backed, Functional Non-Alcoholic Spirits Redefining Social Drinking for the Modern Consumer
SENTIA Spirits, the UK-based innovator in functional non-alcoholic drinks, is proud to announce its official entry into the U.S. wholesale market. Created by world-renowned neuroscientist Professor David Nutt, SENTIA Spirits offer a groundbreaking new way to drink socially—without alcohol. Backed by cutting-edge science and designed to deliver the relaxation and connection associated with alcohol, SENTIA Spirits provide venues and retailers with a sophisticated, wellness-forward alternative that meets a surging demand among mindful consumers.
Unlike traditional alcohol-free beverages that mimic flavour alone, SENTIA’s unique selling point lies in its effect. Formulated around the brain’s GABA system—a key pathway for promoting calm and sociability—SENTIA’s proprietary blend of functional botanicals evokes the sought-after “first drink feeling.” Professor Nutt, whose decades of research in neuroscience have shaped global understanding of brain health and addiction, founded SENTIA Spirits to offer a credible, effective alternative for alcohol's mood-enhancing effects—without the downsides.
SENTIA Spirits' arrival comes at a pivotal time: nearly nine in ten U.S. adults now view alcohol as harmful to those who consume it, with 45% saying even one or two drinks a day is bad for one’s health—a record high, according to Gallup. Younger generations are also reshaping the way we drink, embracing behaviours like “zebra striping” (alternating between alcoholic and non-alcoholic drinks) and “bookending” (starting or ending the night with alcohol-free options) to reduce intake without sacrificing the social experience. In this landscape, SENTIA positions bars, restaurants, wellness spaces, and premium retailers to stay ahead of evolving consumer expectations. Venues offering functional drinks like SENTIA are seeing increased dwell time as guests feel more relaxed and inclined to stay longer—driving additional rounds, food orders, and overall spend. In fact, 44% of UK consumers now use alcohol-free options to pace their evening, making SENTIA a strategic addition to any menu focused on maximising both guest satisfaction and revenue
The SENTIA Spirits range includes:
- GABA Gold – A vibrant, celebratory blend with citrus and spice, perfect for parties and high-energy social occasions.
- GABA Black – Bold, smoky, and grounding—ideal for late nights, focus, and drive.
- GABA Red – Smooth, botanical, and deeply relaxing; the go-to for winding down into social moments or as a nightcap.
All products are vegan, low-calorie, GMO-free, and crafted with 65% organic ingredients. With a distinctive adult profile and functional benefits, SENTIA Spirits invites wholesalers to expand their offering with a truly differentiated product that caters to wellness-driven, socially conscious consumers.
For U.S. wholesale enquiries and ordering information, visit SENTIA Spirits on Faire.com
About SENTIA Spirits
SENTIA Spirits was founded in 2020 by Professor David Nutt, a globally recognised authority in brain science and substance use. With over 500 published studies and 30+ books, Nutt’s pioneering work led to the creation of SENTIA: a science-backed, functional alternative to alcohol designed to enhance sociability and mood through safe, natural means.
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