PROSPER, TX May 24, 2025–
RYSE, the fast-growing performance nutrition brand, is shaking up the beverage
aisle once again with a new category-defining innovation: a 12oz energy drink
infused with a splash of protein and gut-healthy prebiotics, all delivered in
the brand’s iconic, licensed flavors.
Unlike anything on the market, RYSE’s latest
release is not a protein shake, and it’s not trying to be. It’s a true energy
drink: light, refreshing, and ready to fuel your day—with an added 8 grams of
high-quality protein to support daily nutrition goals. It’s an effortless way
to get more out of your energy drink and a convenient solution for anyone
looking to sneak in a little extra protein without the heavy feel or flavor of
traditional protein drinks.
“We weren’t trying to create another milk
based or high protein drink with caffeine. We set out to build a smarter energy
drink,” said Nic Stella, Founder and CEO of RYSE. “This is about offering real
functional benefits: clean energy, a boost of protein, and prebiotics for gut
health, all in one crave-worthy can.
With consumers increasingly prioritizing
wellness, gut health, and better-for-you ingredients, RYSE’s 12oz format hits
the sweet spot: 150 milligrams of natural caffeine for smooth, sustained
energy, 8 grams of functional whey isolate protein, and prebiotics popularized
by trending soda alternatives. All that, wrapped in bold flavor collaborations
with household names like Kool-Aid, SunnyD, and Country Time.
Despite the added functional benefits, RYSE’s new energy drink will remain competitively
priced, matching the price point of other energy drinks on the market. The splash of protein
doesn’t mean you’ll pay more.
This launch isn’t just a product. It’s the
beginning of a new energy drink segment that merges flavor, function, and
innovation in one.
After over a year of formulation, testing, and
refinement, RYSE is officially carving out a new lane in the beverage world.
With plans to scale nationwide, the brand is once again proving that it’s not
here to follow trends. It’s here to set them.
About RYSE:
RYSE has rapidly become one of the most recognized names in performance
nutrition, known for its premium formulas, clean labels, and innovative
collaborations with household-name brands. With a focus on science-backed
products and consumer-first flavor experiences, RYSE continues to lead the
charge in functional beverage innovation.
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