RYSE Energy Creates a New Category in Energy: 12oz Energy Drink with a Splash of Protein and Prebiotics

PROSPER, TX May 24, 2025– RYSE, the fast-growing performance nutrition brand, is shaking up the beverage aisle once again with a new category-defining innovation: a 12oz energy drink infused with a splash of protein and gut-healthy prebiotics, all delivered in the brand’s iconic, licensed flavors.

Unlike anything on the market, RYSE’s latest release is not a protein shake, and it’s not trying to be. It’s a true energy drink: light, refreshing, and ready to fuel your day—with an added 8 grams of high-quality protein to support daily nutrition goals. It’s an effortless way to get more out of your energy drink and a convenient solution for anyone looking to sneak in a little extra protein without the heavy feel or flavor of traditional protein drinks.

“We weren’t trying to create another milk based or high protein drink with caffeine. We set out to build a smarter energy drink,” said Nic Stella, Founder and CEO of RYSE. “This is about offering real functional benefits: clean energy, a boost of protein, and prebiotics for gut health, all in one crave-worthy can.

With consumers increasingly prioritizing wellness, gut health, and better-for-you ingredients, RYSE’s 12oz format hits the sweet spot: 150 milligrams of natural caffeine for smooth, sustained energy, 8 grams of functional whey isolate protein, and prebiotics popularized by trending soda alternatives. All that, wrapped in bold flavor collaborations with household names like Kool-Aid, SunnyD, and Country Time.

Despite the added functional benefits, RYSE’s new energy drink will remain competitively
priced, matching the price point of other energy drinks on the market. The splash of protein
doesn’t mean you’ll pay more.

This launch isn’t just a product. It’s the beginning of a new energy drink segment that merges flavor, function, and innovation in one.

After over a year of formulation, testing, and refinement, RYSE is officially carving out a new lane in the beverage world. With plans to scale nationwide, the brand is once again proving that it’s not here to follow trends. It’s here to set them.

About RYSE: 

RYSE has rapidly become one of the most recognized names in performance nutrition, known for its premium formulas, clean labels, and innovative collaborations with household-name brands. With a focus on science-backed products and consumer-first flavor experiences, RYSE continues to lead the charge in functional beverage innovation.