New York, NY (May 28, 2025) — Yarden Wine Imports, the wholly-owned U.S. subsidiary of the Golan
Heights Winery and Galil Mountain Winery, proudly introduces Aviv, a highly anticipated new line from
Galil Mountain Winery designed for new and casual wine drinkers. Inspired by the Hebrew word for
"spring,” Aviv offers a fresh and inviting selection of red, white, and rosé wines and an accessible
introduction to the celebrated winemaking traditions of Israel’s Upper Galilee. This new series marks an
exciting expansion of Galil Mountain Winery’s award-winning portfolio, offering a modern, high-quality
approach to Israeli wine that invites exploration and discovery.
“We created Aviv for those looking to discover and enjoy wine without pretense,” says David Bar-Ilan,
Head Winemaker of Galil Mountain Winery. “Whether you’re new to wine or simply looking for an
enjoyable bottle to share, our Aviv series offers vibrant, expressive wines that capture the flavors of our
unique terroir while being approachable. It’s an exciting milestone for Galil Mountain Winery as we
continue to bring the exceptional quality and character of Israeli wines to a broader audience.”
Building on Galil Mountain Winery’s reputation of producing sustainable, high-quality wines, the Aviv
collection serves as an entry point into the winery’s broader portfolio. Designed for effortless enjoyment,
Aviv’s fruit-forward and easy-drinking style of red, white, and rosé wines makes it a perfect choice for
those new to wine or looking for a casual, unpretentious option. Aviv embodies the essence of the
region’s unique terroir and vibrant viticultural heritage, representing a fresh and youthful expression of the
winery's celebrated vineyards. Nestled in the Upper Galilee Mountains at elevations exceeding 3,300 feet,
Galil Mountain Winery benefits from volcanic soils, Mediterranean sunshine, and a climate ideal for
producing high-quality expressive wines. The Aviv series provides an opportunity for wine lovers to
discover Israel’s thriving wine scene—one that consistently over-delivers in quality and value.
As consumer preferences shift, industry reports show rising demand for wines from emerging regions,
and Israeli wines are increasingly capturing attention for their quality, versatility, and value. Yarden Wine
Imports reported record annual sales growth for 2024, with both case volume and gross sales increasing
by over 40%. Galil Mountain Winery saw particularly strong momentum, with case volume up 90% and
sales revenue increasing by 60%. The launch of Aviv builds on this success, offering an inviting,
high-quality introduction to Israeli wine for new consumers while reinforcing the winery’s commitment to
sustainability. Galil Mountain Winery was the first in Israel to receive accredited certification under the
LODI Rules sustainable winegrowing program, further solidifying its role as a leader in modern Israeli
winemaking.
Exclusively imported by Yarden Wine Imports, the Aviv series of wines will be available at select retailers
and restaurants nationwide starting Spring 2025 for a suggested retail price of $15-$17 per 750-ml bottle.
Introducing Galil Aviv:
? Aviv Rosé – A dry rosé with a delicate pink hue, aromatic fruit notes, and a refreshing finish.
Ideal as an aperitif or alongside mezze and casual dining (100% Syrah).
? Aviv White – A lively blend of Viognier and Sauvignon Blanc, delivering vibrant fruit flavors
balanced by delicate acidity. Perfect for pairing with fish, salads, or sipping on its own (60%
Viognier, 40% Sauvignon Blanc).
? Aviv Red – Aromatic and expressive, featuring notes of citrus blossom, ripe peach, and
nectarine.
Smooth and fragrant, it complements chicken, pasta, and meat dishes (45% Cabernet
Sauvignon, 45% Syrah, 10% Petit Verdot).
For more information, including sampling opportunities and media interviews with Head Winemaker David
Bar-Ilan, please contact Lauren Wire or Katherine Dolecki-Payton.
For distribution opportunities & inquires, please contact Walter Whyte.
About Yarden Wine Imports
Yarden Wine Imports encompasses Golan Heights Winery and Galil Mountain Winery, located in the
Golan Heights and Galilee regions of Israel. Golan Heights Winery is considered Israel’s leading winery in
quality, technological innovation, and new variety development. Its portfolio includes the leading brands of
Yarden, Gilgal, and Mount Hermon. Founded in 1983, Golan Heights Winery has played a significant role
in developing and nurturing Israel’s current wine culture, altering the way Israeli wines are perceived
worldwide, and firmly placing Israel on the world wine stage. Established as a joint venture in 2000 by
Golan Heights Winery and Kibbutz Yiron, Galil Mountain Winery unites the best of tradition and
technology. Located in the Upper Galilee Mountain range, one of Israel's best winegrowing areas, the
winery is revitalizing a rich winemaking history that extends over 2,000 years, currently focused on
sustainability. Connect with the Yarden team in the U.S. and follow us on social @yardenwinesisrael.
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