• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Sazerac’s Hawk’s Rock Distillery Releases its Inaugural Whiskey: Garavogue 20-Year-Old Single Malt Irish Whiskey

info_outline PRESS RELEASE posted by Sazerac

Jun. 4, 2025 at 5:36 pm

X LinkedIn Reddit Facebook Email
Report Press Release
irish whiskeywhiskeysazeracGaravogueHawks Rock Distillerysingle malt
Spirits Companies

Blended by Master Blender Helen Mulholland, the first whiskey brand released by Hawk’s Rock Distillery celebrates innovation, exploration and local heritage

County Sligo, Ireland (June 4, 2025) – The Sazerac Company, one of the world’s largest distilled spirits companies, is thrilled to celebrate the release of its inaugural Irish whiskey from Hawk’s Rock Distillery: Garavogue 20 Year Old Single Malt Irish Whiskey. Crafted by Master Blender Helen Mulholland, the first female Master Blender in Irish Whiskey history, this new-to-world whiskey brand embodies Sazerac’s dedication to world class distillation, aging and blending.  


Named after the river that flows past the Distillery through Sligo town into the Atlantic Ocean, Garavogue Whiskey is a bridge between past and present, honoring the rich traditions of Irish whiskey while embracing innovation and discovery. Every small-batch release under the Garavogue name will be limited and experimental in nature, exploring different ages, maturation techniques and possibly even different types of Irish whiskey.


For its inaugural and limited release expression, Garavogue 20-Year-Old Single Malt Irish Whiskey offers a rare take on traditional Irish Whiskey with both unexpected and familiar flavors due to its unique maturation involving multiple types of casks. Double-distilled and initially aged for a minimum of 14 years in ex-bourbon American oak casks, the whiskey was then transferred into a variety of unique finishing casks including French Muscat, French Sauternes, Spanish Pedro Ximénez Sherry and Barbadian Rum casks for further maturation. The result is a 94-proof whiskey with aromas of vanilla, warm peach, and spun sugar from the Sauternes cask influence, while floral and raisin notes from the Muscat and Sherry casks emerge on the nose.  On the palate, vanilla and citrus sweetness complement buttery ripe apples, while fresh fruit flavors from the rum cask create a prominent sweet finish.


“The current trend is for whiskey to have a rich sherry finish, but Garavogue is purposefully different,” says Master Blender Helen Mulholland. “We believe that complexity and subtlety can work hand in hand. It is unusual for a whiskey to be blended with this number and variety of casks, but just as the river ebbs and flows, the flavors create a wonderful blend as they weave together in this 20-year-old single malt.”


Release #1 is housed in a distinctive reversed crescent shape bottle with a blue label reflecting the Garavogue River’s influence including subtle wave patterns that mirror the motion of water. The label also features imagery and coordinates for the Hazelwood House Windmill – an enduring landmark on the grounds of Hawk’s Rock – in tribute to the historical figures who lived and worked along Garavogue’s banks.


“We hope that Garavogue Whiskey invites Irish Whiskey fans to linger, explore and uncover the hidden stories of Sligo,” remarks Jess Scheerhorn, Vice President at Sazerac. “The Garavogue River shaped this beautiful landscape for millenniums, and Garavogue Irish Whiskey aims to shape new experiences, connections and traditions – one sip at a time.”


Garavogue Whiskey will begin rolling out in limited quantities as of June 2025 at a suggested retail price of $199 (700ML) through Sazerac’s distributor networks across the United States, Ireland, United Kingdom and Duty-Free. A limited supply will also be available for purchase directly via Legacy de Forge, a new Sazerac branded global platform powered by Blockbar for purchasing some of the world’s most coveted bottles. Please visit LegacydeForge.com for more information.


Garavogue Whiskey is the first release from Sazerac’s recently rebranded Hawk’s Rock Distillery, which is named after a prominent outcrop in the Ox Mountains known for inspiring Nobel Prize winning poet William Butler (W.B.) Yeats, who called Sligo his “spiritual home.” In April 2025, Hawk’s Rock owner, Sazerac Company, announced the renaming of Hawk’s Rock Distillery from Lough Gill Distillery, referring to the name change as a reflection of the company vision for the future – blending curiosity, innovation and respect for Sligo’s heritage.


About Sazerac

With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world’s most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk’s Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.     

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Assistant Brewer - Russian River Brewing Comapny

Assistant Brewer - Russian River Brewing Comapny

Market Manager – Georgia & South Carolina - Bluebird Hardwater LLC

Market Manager – Georgia & South Carolina - Blu...

Cellar & Packaging Assistant - Topa Topa Brewing Co.

Cellar & Packaging Assistant - Topa Topa Brewin...

Market Manager – Massachusetts & Rhode Island - Bluebird Hardwater LLC

Market Manager – Massachusetts & Rhode Island -...

Territory Manager- Washington State - 503 Distilling

Territory Manager- Washington State - 503 Disti...

Brewer 1 - pFriem Family Brewers

Brewer 1 - pFriem Family Brewers

View All Jobs|Post a Job

More News

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Distribution: Koia Brings Protein Pop to Retail with Target Launch
  2. Michael B. Jordan’s MOSS On Pause, Though Brand Still ‘Committed’
  3. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  4. Target Expands THC Drink Opportunity In Minnesota
  5. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  6. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  7. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  2. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  3. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  4. How Mocktail Club Cracked The Control State Retail Channel
  5. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  6. Former Casamigos Team Launches RTD
  7. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  1. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  2. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  3. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  4. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  5. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  6. Brewers Association Announces 2026 Industry Award Winners
  7. Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
View All|Submit News

Promoted PR Posts

NICOYA: the first rum of Costa Rica arrives in the United States

NICOYA: the first rum of Costa Rica arrives in the United States

Kamello to Be Featured at Jacks Pro Surf Competition

Kamello to Be Featured at Jacks Pro Surf Competition

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

H2Om Water with Intention Celebrates 20 Years of LOVE Water

H2Om Water with Intention Celebrates 20 Years of LOVE Water

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙