The Macallan Joins Forces with Legendary Designer David Carson to Visually Reimagine their Timeless Collections

NEW YORK, NEW YORK, June 4, 2025 – Renowned worldwide for its extraordinary single malt Scotch whiskies, The Macallan has joined forces with acclaimed graphic designer David Carson to reimagine three of the brand’s Timeless Collections: Double Cask, Sherry Oak, and the Colour Collection. This collaboration delicately blends The Macallan's rich heritage and artistry with a forward-thinking vision, refreshing the brand’s aesthetic with a more modern perspective while continuing to honor its enduring craftsmanship and creative mastery. While the visual identity has evolved, the exceptional whisky within remains unchanged, still delivering the balanced, elegant, and refined character that defines The Macallan.

A frequent creative collaborator with The Macallan, David Carson first provided the visual direction for the Colour Collection, a distinctive global travel retail exclusive, in 2023. This initial work paved the way for the current redesign – inspired by his idiosyncratic design philosophy – across the wider Timeless Collections. 

Carson shared: “Like whisky, design is all about balance – with The Macallan, I wanted to create a visual identity that respects its rich history and encapsulates its forward-thinking spirit. Each detail, from the label designs to the bottle’s form, is a tribute to the mastery behind every dram.”  

For this new vision, Carson drew inspiration from a variety of sources, including the crucial intersection of sherry wine and oak, which so distinctively influences The Macallan’s taste. Key design elements reflecting this include:

• A New Bottle Design: The distinctive shape of The Macallan Distillery and its sweeping green roof inspired the new bottle, showcasing a direct connection between the brand packaging and The Macallan Estate.

• Triangular Shoulder Label: This feature links the new Collections with previous iterations and represents Spain’s Sherry Triangle – the Andalusian region famed for its sherry wine production. This region is the source of The Macallan’s exceptional sherry-seasoned oak casks, which influence the entirely natural color and flavor of all three Collections.
• Informative Rear Labels: The rear label designs now incorporate a new cask type symbol, bringing the tasting notes to life while highlighting the significant contribution of flavor and aroma imbued from both American and European oak casks.
• Enhanced Consumer Engagement and Traceability: Continued investment in world-leading anti-counterfeit technology provides greater traceability. These unique QR codes also offer consumers further insight into each expression.

Jaume Ferras, Creative Director at The Macallan, said: “The Macallan has never stood still and never will. This distinctive new identity offers a multitude of visual cues to tell our story, from the sherry seasoning to the American and European oak casks, which contribute to the complex taste and flavor profiles in every bottle of The Macallan.” 

Three Collections, One Signature: 

The harmonious relationship between sherry wine and oak remains at the core of each expression, shaping the taste of the whisky in extraordinary ways: 

Double Cask Collection: Crafted with an exquisite balance of European and American oak casks seasoned with sherry wine in our bodegas in Jerez de la Frontera, the Double Cask Collection is an homage to The Macallan’s exceptional sherry seasoned oak casks and the extraordinary story of their creation: a journey that takes more than a hundred years and spans thousands of miles, from the forests of two continents to our vineyards in southern Spain. This smooth and creamy single malt features fresh fruits, toffee, and a balance of sweetness from the American oak, along with soft spices and dried fruits from the European oak. As it ages, the complexity deepens, revealing baked fruits and soft spices. 

Sherry Oak Collection: Matured in our Sherry-seasoned European oak casks, the spirit develops into a rich and complex single malt. Bathed in natural mahogany hues, each expression layers dried fruit and ginger with deep wood spice that intensifies with age, capturing the depth and intricacy of The Macallan’s heritage.

Colour Collection: Defined by American oak casks seasoned with sherry from Jerez de la Frontera, this collection showcases a natural spectrum of golden hues. The whisky offers a fresh and vibrant character, with notes of citrus and vanilla, evolving into pronounced tropical fruit flavors in the older expressions.

Availability of the expressions from across The Macallan's reimagined Timeless Collections will be introduced gradually in the US beginning June 2025. For further information, visit themacallan.com.