The World's Most Awarded Cognac invites you to answer the call to BYOCV – celebrating culture, community, and the power of bringing people together – anytime, anywhere.
The renowned cognac, Courvoisier, launched its new campaign, "Bring Your Own Courvoisier" ("BYOCV"), celebrating those magical moments of excitement and anticipation that come before any memorable celebration. The multilevel campaign celebrates conviviality, tapping into that electric feeling of getting ready for an unforgettable night ahead with friends: from the immersive film "The Courvoisier Call," starring Karrueche Tran and Bloody Osiris, directed by Mark Anthony Green, to the introduction of the inaugural Courvoisier 'Dînatoire' – a series of events hosted throughout the year in major cities in the US set to elevate pregame or social gathering to the next level.
Plus, this summer Courvoisier is spreading the BYOCV spirit to retailers across key markets – from Georgia to New York to Texas and beyond – with complimentary custom reusable bags for brand enthusiasts and fans who purchase a bottle. With Courvoisier's BYOCV, the pregame becomes the main event. It's your invite to level up the warm-up – bring Courvoisier, shake up your cocktails, vibe with friends and family, and kick off the night with bold flavors and unforgettable energy.
"The joy of celebration starts long before the main event – it's in those moments of preparation, the act of getting ready, that builds exciting energy for what's to come," said Allison Varone, Head of Marketing at Campari America. "BYOCV captures this universal experience, positioning Courvoisier as an essential part of those early evening rituals."
The campaign centerpiece is a stylish short film directed by Mark Anthony Green, the acclaimed fashion editor turned filmmaker who made his feature directorial debut this spring with the acclaimed psychological thriller "Opus." The episode follows Emmy Award-winning actress, Karrueche Tran, and fashion stylist Bloody Osiris as they prepare to go out, through Green's dynamic, short-film shooting style. From selecting outfits to pouring glasses of Courvoisier On The Rocks, the story unfolds a series of authentic, relatable moments between friends.
"BYOCV resonates for me because it reflects real moments we all share," said Bloody Osiris. "Bringing your own Courvoisier sets the tone for a high-energy, can't-miss gathering. It's more than just a drinking moment; it's a vibe and it's a statement."
The campaign will also come to life off-screen in a series of Courvoisier "Dînatoire" events – informal early-evening gatherings with a French flair, where guests socialize over light bites and cocktails, perfectly capturing the BYOCV spirit. In other words, a pre-game. Kicked off by Karrueche, who hosted her own inaugural Dînatoire on Thursday, June 5, the series of events will take place in key markets later this year, demonstrating how Courvoisier transforms everyday gatherings into memorable occasions. Since its founding in 1828, Maison Courvoisier has been a quiet architect of unforgettable gatherings, where the art of hosting is both heritage and passion.
"What I love about 'BYOCV' is how it captures those authentic pre-party moments we all cherish," shared Tran. "It's about making every get-together special and memorable, and I'm excited to host my own Dînatoire over a glass of Courvoisier and lemonade, my fav."
Whether you're hosting a Dînatoire with friends and family or enjoying a quiet evening on your own, we invite you to savor Courvoisier responsibly.
COURVOISIER + LEMONADE RECIPE:
1.5 parts Courvoisier VS
.75 parts Lemon Juice
.5 parts Simple Syrup
Top with soda
About Courvoisier Cognac
Maison Courvoisier was founded by Félix Courvoisier in 1828 in Jarnac, France. Courvoisier has a range of expressions that appeal to a variety of cognac preferences and lifestyles, including VS, VSOP, XO, XO Royal, and the ultimate expression of the House, L'Essence de Courvoisier. Based on the joyful, generous, and sophisticated house style and commitment to community and craftsmanship, Courvoisier continues to value its relationships with local artisans and winegrowers to produce its high-quality, award-winning cognac portfolio.
About Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional, and Local priorities. Global Priorities, the Group's key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey, and Appleton Estate. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry.
It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group operates in 25 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 4,900 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. Please enjoy our brands responsibly.
About Campari America
Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.
Please enjoy our brands responsibly.
SOURCE Courvoisier
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