Wild Orchard Launches Regenerative Organic Matcha in Sprouts Farmers Market Innovation Centers

FOR IMMEDIATE RELEASE

Wild Orchard Launches Regenerative Organic Matcha in Sprouts Farmers Market Innovation Centers

Sprouts Shoppers in Southern California First to Access World's First Regenerative Organic Certified Matcha

MT KISCO, NY — June 11, 2025 — Wild Orchard, the pioneering brand behind the world’s first Regenerative Organic Certified® (ROC) matcha, is proud to announce its debut in Sprouts Farmers Market. The launch is part of Sprouts’ Innovation Center program in select Southern California stores.

This rollout brings two of Wild Orchard’s standout products—Matcha Green and the premium Ayr Matcha Black—to shelves of one of the nation’s most respected natural and organic grocers. Sprouts’ Innovation Center serves as a testing ground for forward-thinking products. Successful products may be considered for a nationwide expansion across Sprouts' 400+ store footprint.

Known for its strong commitment to clean, high-quality ingredients, Sprouts is an ideal partner for Wild Orchard’s mission to regenerate health from soil to cup. As the brand with the world’s first Regenerative Organic Certified® teas and matcha powders, Wild Orchard sets a new global standard for both sustainability and flavor.

Wild Orchard’s matcha is hand-harvested from a single-source farm of 1,000 acres on South Korea’s Jeju Island. The farm is biodiverse, chemical-free, and designed to promote long-term soil health and ecological resilience.

“We are delighted to partner with Sprouts, whose values deeply align with our regenerative mission,” said Michael D. Ham, Co-founder & President of Wild Orchard. “Launching at Sprouts' Innovation Center gives us a powerful opportunity to introduce our ROC matcha to conscious consumers across the U.S. It’s especially meaningful to begin in Southern California—a region at the forefront of the wellness movement.”

As Wild Orchard introduces its regeneratively grown matcha to Sprouts shoppers, the brand continues to champion a future where sustainability and superior taste go hand in hand.

About Wild Orchard Wild Orchard Tea Company, established in 2020, is committed to delivering the finest regenerative organic teas worldwide. Its 1,000-acre regenerative organic farm on Jeju Island, South Korea, produces teas nurtured by volcanic soil, ocean mist, and subtropical rain. With operations based in Westchester, New York, Wild Orchard’s teas have received 27 international awards for aroma and taste and are available at select retailers, Michelin-rated restaurants and cafés around the world.