VYV Hydration Launches Clean-Label Sparkling Drinks with 5g Prebiotic Fiber + Electrolytes

VYV Hydration, a new entrant in the functional beverage space, has launched a line of clean-label sparkling drinks that combine 5g of prebiotic fiber, full-spectrum electrolytes, and real juice - all with just 1g of sugar and no artificial ingredients.

Designed to support both gut health and hydration, VYV bridges the gap between wellness sodas and electrolyte drinks. Each 12 oz can delivers a crisp, lightly carbonated profile with bold, fruit-forward flavor and zero filler ingredients or preservatives.

The debut lineup includes:

• Strawberry Lime
• Mango Blueberry Lemonade
• Tart Cherry Citrus

Founder Doug Hamaker previously launched Forage Kombucha, the first nationally distributed canned kombucha. After stepping away from that company and beginning a personal journey that included sobriety and rebuilding, Hamaker returned to beverage innovation with a clear mission: to create something clean, functional, and truly honest.

“A lot of hydration drinks throw in trendy ingredients like prebiotics just to check a box. We built VYV around clinically backed fibers and real electrolyte function - not buzzwords. It’s a clean, balanced formula that actually delivers on both gut health and hydration,” said Hamaker.

VYV is now available direct-to-consumer and is launching with select retail and distribution partners across the Midwest in Summer 2025.

For more information, visit the brand’s website or social channels.