Australia’s Top Coconut Water Brand, Raw C, Launches In U.S. Market

American shoppers can now enjoy a taste of Australia with the Raw C Sparkling Refresher Infused with Lychee, available at select Costco locations across Los Angeles, just in time for summer. 

Australian consumers are continuing to shift away from sugary sodas in favor of healthier beverages, fueling Raw C’s significant growth as a household item. 

Down Under, the coconut water market household penetration has risen from 19% to 21.3% over the past 12 months, according to Circana. Coconut water litre sales also jumped 30 per cent over the same period, with Raw C leading the charge. 

Here in the US, the coconut water sector was valued at $1.89 billion in 2023, which is projected to climb to $5.12 billion by 2029, Arizton Advisory & Intelligence discovered. 

Now US consumers can experience what has made Raw C such a hit: 100% natural coconut water, lightly sparkling and blended with real lychee juice – no added sugar, no artificial flavors. 

From selling coconut water from the boot of a car in Australia to now going global, Raw C’s US expansion marks a milestone moment for the company as it brings this popular product Stateside. 

“Expanding into the US is a bold and exciting milestone for Raw C – it feels like the natural next chapter in our journey,” remarked Scott Mendelsohn, founder and owner of Raw C. 

“Our success Down Under has shown us what’s possible and launching with a powerhouse like Costco sets the stage for big things ahead.” 

Costco members can enjoy a special introductory price of $19.89 for a 12-pack, marking a refreshing start to the hotter months.