Positive Hydration Returns Strong To 31 Pavilions Across Southern California, Following Rebrand And Formula Elevation

Positive Hydration Returns Strong to 31 Pavilions Across Southern California, Following Rebrand and Formula Elevation

With hydration at the forefront of consumer demand, Pavilions welcomes the return of Positive Beverage’s reformulated hydration line 

Positive Beverage, a functional beverage company offering health-conscious hydration and energy drinks, is thrilled to announce Positive Hydration’s return to Pavilions’ shelves across all 31 stores in Southern California. Following the company’s recent rebrand and formula refresh, Positive Hydration is rolling out in Pavilions now and will be fully available on shelves by the end of June. Positive Hydration can be found in the functional beverage aisle, side-by-side Positive Energy, offering shoppers a complete clean beverage duo. 

“We knew stepping back was necessary to step forward with intention in regard to our hydration line,” said Shannon Argyros, CEO of Positive Beverage. “Our rebrand was rooted in delivering a product that meets the growing demand for transparency, clean ingredients, and functional wellness. We’re incredibly proud to reintroduce Positive Hydration to Pavilions shoppers, with our new and improved formula and branding that reflects exactly what they and others have been asking for.”

Positive Beverage first debuted at Pavilions in April of 2023, featuring both Positive Hydration and Positive Energy product lines. In 2024, the company temporarily paused Positive Hydration on Pavilions shelves in order to enhance the formula, design, and market positioning. Now with a cleaner formula, completely free from erythritol, and revamped packaging that speaks directly to the wellness-minded consumer, Positive Hydration returns stronger than ever. 

“We are deeply grateful to retailers who recognize the shift in consumer priorities towards overall health and support emerging brands,” added Shannon Argyros. “Pavilions has played an instrumental role in our journey to wider distribution, backing our growth and commitment to delivering healthy alternatives that truly meet the needs of head-of-the-household shoppers and their families. It’s a privilege to stand alongside health champions in the community who help make better-for-you options more accessible.” 

Wellness-minded, ingredient-aware shoppers are turning to trusted retailers like Pavilions to discover clean, functional products that fit seamlessly into their everyday lives. By showing up in those aisles with an elevated look and formula, Positive Beverage reinforces its commitment to making health-forward hydration within reach and aligned with the values of today’s consumers. 

ABOUT POSITIVE BEVERAGE

Positive Beverage, LLC is a certified women-owned company committed to providing zero calorie, zero sugar, functional beverage options that support overall wellness and benefits health-minded families, first responders, fitness enthusiasts, diabetics and anyone looking to stay hydrated. Our mission has resonated with consumers, and the company has seen significant growth since its inception. With both WOSB and WBENC certifications, Positive Beverage will continue its growth trajectory and make a positive impact on the health and wellness of consumers across the country, while also supporting child welfare and mental health organizations with the community to create lasting, positive change.