A New American Original: Mainland Rum Elevates American Rum To Serious Sipping Status

Los Angeles, CA – [June 2025] — The next chapter in ultra-premium rums has emerged with the launch of Mainland Rum, an independent exclusively American rum bottler offering bold, additive-free expressions of rare, discontinued and well-aged single barrel rums sourced from across the U.S.

Curated for curious sippers and collectors, serving rum purists to whiskey drinkers with wandering palates, Mainland Rum provides a necessary fusion of transparency, terroir, and taste. Founded by Seth Benhaim, the award-winning entrepreneur behind Broken Barrel Whiskey and Infuse Spirits, Mainland Rum is his latest industry shakeup. Known for rewriting category expectations, Benhaim brings another “first” to market with a brand that elevates American rum into the luxury sipping space, focused on provenance, craftsmanship, and how aging conditions shape flavor from coast to coast.

Mainland Rum launches with five inaugural single barrel, cask strength releases:

·       A 7-year-old Florida Rum, fully matured in sherry casks, brimming with stewed orchard fruits, sun-ripened berries, and the depth of extended cask influence [113.6 Proof]

·       A 7-year-old Georgia Rum secured from a shuttered Savannah distillery, displaying the elegance of a Highland malt whiskey, yet underscored by a molasses core of warming spice and subtle pepper that enlivens the palate. [115.8 Proof]

·       A 9-year-old California Rum pulled from the final barrels of a micro-distiller, Robust and brooding, with deep layers of molasses, tobacco leaf, and baked brown sugar that linger long on the finish [121.8 Proof]

§  ‘Barrel No. 01’, sourced from a 10-gallon cask and bottled at a staggering 161 proof, was the first barrel of Rum acquired by the founder and the spark that ignited Mainland Rum. With an unforgettable aroma and character, it remains, in Benhaim’s eyes, the perfect rum. [161 Proof]

·       A 10-year-old Louisiana Rum, distilled from molasses and cane sugar, bold and deeply aged, this expression provides a gateway to sipping rum, seamlessly delivering charred oak and vanilla, plus a savory, umami-rich finish only pot still rum can provide. [120.8 Proof]

Each single barrel is bottled as-is: no blending, no dilution, no additives or dosage. These limited expressions offer collectors and connoisseurs a never-before chance to taste the undiscovered corners of the American mainland, one barrel at a time.

"American Rum deserves the same reverence we’ve given to great whiskey and Caribbean cane," says Benhaim. "Mainland is our answer to that. A fine rum project rooted in authenticity and discovery."

Mainland Rum debuts with direct-to-consumer shipping to 28 states, with retail and on-premise expansion set for the back half of 2025. The brand is poised to redefine how American rum is perceived, not as a sweetened afterthought, but as a serious, standalone spirit.