Tsingtao Celebrates Record-Breaking Growth in the U.S. & Extends Partnership with Paulaner USA

Paulaner USA and Tsingtao, the #1 Chinese imported beer in the U.S., are proud to announce the extension of their exclusive U.S. import agreement, reinforcing their successful partnership and shared commitment to driving Tsingtao’s growth in the U.S. market. Since establishing their relationship in 2021, Paulaner USA has driven consistent double-digit growth for Tsingtao in both volume and distribution. This renewal underscores the collaborative success in expanding Tsingtao’s U.S. footprint, elevating brand visibility, and navigating complex trade dynamics.

“This partnership extension is a reflection of Tsingtao’s incredible momentum in the U.S. and the trust we have built with our wholesalers and consumers,” said Andy Glaser, President and CEO of Paulaner USA. “By continuing to work together, we will further strengthen Tsingtao’s presence as the premier imported Asian beer.”

Tsingtao has a long and storied heritage dating back to its founding in 1903, making it one of the most recognized and respected beer brands globally. Its commitment to quality and brewing excellence has allowed it to become an internationally acclaimed beer, enjoyed by consumers in more than 120 countries. Through the collaborative efforts between Paulaner USA and Tsingtao, the brand has seen extraordinary success in the U.S. market. According to IRI data, Tsingtao, one of America’s top imported Asian beers, has achieved nearly 20% growth in 2024. This success stems from the powerful combination of Tsingtao's rich heritage and Paulaner USA's robust distribution network, which has enabled strategic market expansion nationwide.

To build on this momentum, Paulaner USA and Tsingtao are pleased to announce the extension of their successful partnership, ensuring continued growth and innovation in the U.S. market. This extension follows a highly successful initial contract period, during which Tsingtao expanded its footprint across all 50 states and introduced its growing portfolio to align with the U.S. consumer trends. Tsingtao has expanded its premium lager product line with the introduction of its non-alcoholic beer, Tsingtao 0.0, and its premium offering, Tsingtao 1903. The brand will continue to evolve by introducing innovative packaging and products to meet changing consumer preferences.

“The success of Tsingtao in the U.S. is a testament to both our rich history and the strength of our partnership with Paulaner USA,” said Harry Liu, the Vice President of International of Tsingtao Brewery. “We look forward to continuing to build on this success and bringing Tsingtao to even more consumers across the United States.”

The partnership extension comes at a time of increasing demand for premium imported beers, and Tsingtao remains at the forefront of this trend. Paulaner USA has successfully expanded retail distribution across national grocery chains while accelerating on-premise placements, bringing the brand to more consumers nationwide.

Additionally, Tsingtao and Paulaner USA have successfully navigated complex trade dynamics and evolving market conditions, reinforcing the strength of their collaboration. By overcoming these shared challenges, the partnership has demonstrated remarkable adaptability and a unified commitment to growing the Tsingtao brand in the U.S. market.

With this extended partnership, Paulaner USA and Tsingtao will continue their shared mission of delivering exceptional beer experiences to U.S. consumers, celebrating the brand’s legacy while driving future success.

About Paulaner USA 

Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller’s. 

About Paulaner

The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.

About Tsingtao

Tsingtao Brewery was established in 1903 and now is the sixth largest brewer globally. It is one of the world's top 500 brands and publicly listed on both the Hongkong and Shanghai Stock Exchange. With award-winning beer in America, Europe, and Asia, it is now available in more than 120 countries worldwide.