Branca USA and Reyes Beverage Group Announce New California Distributor Partnership

JUNE 2025 – Branca USA and Reyes Beverage Group are pleased to announce a new distribution partnership in California effective July 2025. 

“At Branca USA, our mission is to build brands that stand the test of time,” said Chris Watt, CEO of Branca USA. “By partnering with Reyes Beverage Group, we are confident that their shared commitment and ability to grow legacy brands will propel our portfolio forward in the important market of California.”

“This year marks my family’s 180th anniversary in the spirits business,” said Edoardo Branca, sixth-generation family member and Board President of Branca USA.  “Our move to Reyes Beverage Group in California is another step in that journey as we seek to position our brands for continued success globally.”  

Branca USA is a premium spirits company rooted in Italian heritage. Its portfolio includes iconic brands such as Fernet-Branca (the #1 Amaro by volume globally), Carpano Antica Formula (the #1 Ultra-Premium Vermouth globally), and Borghetti (the fastest growing Premium Coffee Liqueur in the U.S. market), all crafted with a legacy of excellence and artisanal quality.

“Branca USA and Reyes Beverage Group are guided by several key values, including strong family ties, fostering a growth mindset, and upholding excellence in everything that we do,” said Tom Day, CEO of Reyes Beverage Group. “Our unmatched execution across all channels will chart a new chapter for Branca in California and allow us to win the on-premise with these brands.” 

“We are excited to bring our companies together and create a lasting relationship that is built on our shared principles of growth, success, and the ability to evolve together as we further our offerings in these categories,” said Tom Reyes, President of Reyes Beverage Group West.  

About Branca USA:

Created in 2019, Branca USA is the U.S. import company for the liquor portfolio of Fratelli Branca, including Fernet-Branca, Brancamenta, Borghetti, Carpano Antica Formula, Carpano Classico, Carpano Bianco and Carpano Dry.  Since 1845, the Fratelli Branca Distillerie has been renowned as Italy’s leading producer of world-class liqueurs, bitters and vermouth that have enriched cocktails and conversations alike.  With secret recipes that have been passed down from generation to generation, the importance of tradition and an ethical code are the founding principles that drive the company to innovate the industry while honoring timeless tradition. For more information on the company, its portfolio of brands, and to explore career opportunities, visit the Branca website. 

About Reyes Beverage Group:

Reyes Beverage Group (RBG) is dedicated to being the best distributor in the industry with distributorships in California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, South Carolina, Tennessee, Texas, Virginia and Washington, D.C. RBG is committed to protecting the quality of its suppliers’ brands through the utilization of superior routing and world-class warehouse and cold storage facilities, while also using its highly trained sales team to grow those brands and best serve the retail customers of Allied Beverages, Capital Reyes Distributing, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, DET Beverages, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden Brands, Greenco Distributing, Harbor Distributing, High Desert Distributing, Island Distributing, Lee Distributors, Monarch Distributing, Premium Distributors of Maryland, Premium Distributors of Michigan, Premium Distributors of Virginia and Premium Distributors of Washington, D.C. Across 54 facilities, our team of nearly 10,000 people delivers over 335 million cases annually to over 115,000 retail accounts across the nation. For more information on the company, its portfolio of world-class beer and spirits brands and career opportunities, explore the company’s website.

¹ IWSR, 2025 

² IWSR, 2025 

³ Nielsen Total US xAOC + Liquor, CYTD Week Ending 05.17.25