VMI Sports®, a leading brand in the sports nutrition industry, is excited to announce that its highly anticipated PEZ® Flavored Creatine Monohydrate and Aminogex® EAAs / BCAAs + Hydration products are now officially launched and available to consumers nationwide.
These new product rollouts build on VMI Sports’ multi-year licensing partnership with the iconic PEZ Candy brand – an innovative collaboration that brings nostalgic PEZ flavors with zero artificial colors to high-performance sports supplements. VMI Sports kicked off the partnership in March 2025 with the successful launch of KXR® Ready-to-Drink Pre-Workout, its first PEZ flavored product. Now, the addition of Creatine Monohydrate and Aminogex expands the lineup – and the momentum will continue this summer with the launch of KXR Sport and KXR Stacked, both featuring signature PEZ flavors as part of the ongoing rollout.
Creatine Monohydrate, available in PEZ Sour Green Apple and PEZ Cherry, is a powerhouse supplement known for boosting strength, power, and muscle growth by increasing the body’s natural energy source (ATP). It helps improve performance during high-intensity workouts, supports faster recovery, enhances lean muscle mass, and may even aid brain function and mental clarity – especially under stress or fatigue.
Aminogex EAAs / BCAAs + Hydration, available in PEZ Orange and PEZ Sour Green Apple, delivers 10G EAAs and 7G BCAAs, plus 1.25G Betaine – clinically proven to enhance power, strength, muscle growth, and the body’s own production of creatine. It also features pharmaceutical-grade electrolytes for superior hydration post-workout or anytime recovery.
“Being a staple in sports nutrition, we knew we needed a partner that aligned with our brand and customers,” said VMI Sports President, Tom Reilly. “After a year of reviewing options, PEZ emerged as the perfect fit. This global iconic & nostalgic brand shares our Northeast roots. We’re excited to enter licensing with them, and the response from consumers and retailers has been extraordinary.”
“We’ve been working closely with the VMI team to develop a great tasting line of sports nutrition products and these PEZ-inspired flavors will not disappoint! We’re excited to build out this line with VMI,” said Christian Jegen, CEO/President, PEZ Candy, Inc.
PEZ® powder products will be launching at HEB Supermarkets in the Southwest, as well as other chain retailers nationwide starting this July. Expansion will include both Grocery, Health Club, & Specialty Retailers as well as Amazon.com.
About VMI Sports
Based on Long Island, New York, VMI Sports® was born out of a Vision to Innovate differently. VMI is an industry leading brand in the Sports Nutrition arena of Dietary Supplements. For over 10 years, VMI has been a category frontrunner in Pre Workout and Protein supplements, with products retailed in over 5,000 doors nationwide. For more information follow us @vmisports.
About PEZ Candy, Inc.
Based in Orange, CT, PEZ has been inspiring and innovating since 1927. PEZ Candy, Inc. is the pioneer of “interactive candy” that is both enjoyable to eat and fun to play with. PEZ was first marketed as a compressed peppermint candy in 1927 in Vienna, Austria. Today, the company sells and markets its products worldwide with locations in Orange, Connecticut and Traun, Austria. Between them, the two locations distribute approximately 70 million dispensers and 5 billion candies per year. PEZ products are available in more than 80 countries worldwide and are a hot collectible for adults and children alike. PEZ dispensers have been a staple of American pop culture for over 60 years. To learn more, visit us.pez.com.
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