Flerish Hydration, a new lifestyle hydration brand redefining wellness for a new generation, is entering its next chapter. The company proudly announces GRAMMY® Award-nominated, multi-platinum rapper and songwriter Gunna as its newest co-owner. Over the past few years, Gunna has undergone a visible transformation built on discipline, consistency, and an elevated way of living.
The brand has become a natural fit for where Gunna is in his life. Focused on showing up mentally and physically every day, he wanted a partner that aligned with his commitment to clean living and real performance. Flerish delivers exactly that with a formula that supports energy, focus, hydration, and recovery with no artificial sweeteners or dyes.
“I don’t put my name on just anything. Flerish is different, it's clean, it works, and it’s become a part of my everyday lifestyle. I’m happy to be coming on board and look forward to the journey ahead” said Gunna.
Flerish is one of the first hydration brands to use watermelon as its base. Each bottle is layered with vibrant flavors and packed with clean, functional ingredients including Vitamin E, B6, B12, L-Theanine, Zinc, and Magnesium. The formula is built for performance and recovery, with no artificial sweeteners or dyes.
“Right now, I’m focused,” said Gunna. “There’s no off switch. I needed something that supports me naturally and keeps me balanced and that’s exactly what Flerish does.”
With 32 million monthly listeners on Spotify and more than 5 million engaged Instagram followers, Gunna brings an unmatched cultural reach. His influence is especially strong in cities like Atlanta, Miami, New York, Chicago, and Los Angeles, and he’s rapidly growing a global fanbase across the Middle East, Europe, Thailand, and Africa.
“Gunna is elevating every part of his life, and he’s bringing that same energy to Flerish,” said Avery Johnson Jr., founder of Flerish. “He’s not just a face for the brand. He’s a true partner and his vision will push us forward in powerful ways.”
About Flerish:Flerish, pronounced like the word flourish, is reinventing the way we hydrate with natural ingredients that support your energy, focus, hydration, and recovery. As one of the first drinks to use watermelon as its base, Flerish offers a naturally sweet, refreshing alternative to traditional hydration options. With no artificial additives and only clean, functional ingredients, the formula is built for daily performance, not just workouts.
Founded by former Division I athlete Avery Johnson Jr., Flerish was inspired by his own experience with subpar hydration options throughout his athletic career. Launched in late 2024, Flerish has already made its mark at cultural moments like Coachella, Super Bowl, Rolling Loud, NBA All-Star Weekend, and the NCAA Final Four. Its three signature flavors: Passion Fruit, Pineapple, and Mixed Berry, are available now online and in select retailers.
ABOUT GUNNA:
Hailing from Atlanta, Gunna has carved a distinct path in hip-hop, reshaping its sound, style, and cultural language. A diamond-certified, multi-platinum superstar, he has influenced a generation with his unique flow, redefining “drip” and popularizing the phrase “Pushin P.” His impact extends far beyond the charts, with appearances on Saturday Night Live and placements on former President Barack Obama’s playlists, underscoring his crossover appeal.
Gunna’s breakout came with the iconic Billboard Hot 100 Top 5 hit “Drip Too Hard” (with Lil Baby), which earned rare diamond certification. Since then, he’s amassed billions of streams, dozens of gold and platinum certifications, and four GRAMMY® Award nominations. His 2023 RIAA certified platinum album “a Gift & a Curse" debuted in the Top 3 of the Billboard 200 and featured the 4x platinum hit “fukumean.” In 2024, he continued his chart dominance with One of Wun, debuting at #2 on the Billboard 200 and marking his fifth consecutive Top 5 project. The release set the stage for his highly anticipated THE BITTERSWEET TOUR, further solidifying his position at the forefront of modern rap.
With more music and major milestones on the way, Gunna remains a transformative force in hip-hop, pushing boundaries, breaking records, and shaping the future of the genre.
PRESS INQUIRIES:
Alyssa Ashley | alyssaatdrinkflerish.com
For More Information on Gunna Contact:
Janelle Gibbs | janelle.gibbsatthreehundred.biz
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