NEW YORK, July 8, 2025 /PRNewswire/ -- As part of its ongoing celebration of an extraordinary 500-year legacy, Disaronno - the world's favorite Italian liqueur - is proud to spotlight three key U.S.-based activations taking place this summer. The events are part of a worldwide campaign marking the brand's half-millennium milestone, a global toast to the timeless elegance and vibrant spirit of Italian Dolcevita.
"As we commemorate 500 years of Disaronno, we're thrilled to bring that celebration directly to tastemakers in the U.S.," said Robert Cullins, Executive Vice President of Disaronno Portfolio. "These summer activations are a vibrant expression of our brand's evolution, bridging our rich Italian heritage with today's dynamic cocktail culture in the U.S."
Disaronno, born from a Renaissance legend and refined through generations of Italian craftsmanship, has been a symbol of style, quality, and innovation since 1525. Now enjoyed in over 160 countries, Disaronno is celebrating its 500th anniversary with a yearlong tribute that invites consumers to take part in the landmark celebration, bringing its signature Dolcevita style to every corner of the world, from traditional neighborhood cafés to the prestigious 50 Best Bars across the United States.
In June, Disaronno International LLC made a standout debut at Bar Convent Brooklyn (BCB), showcasing its diverse portfolio of brands including Tia Maria, Sagamore Spirit, The Busker Irish Whiskey, and Rabarbaro Zucca. The theme of the booth centered around Disaronno's 500th anniversary, immersing guests in true Dolcevita style. Brand ambassadors and bartenders poured samples and served Disaronno Spritz cocktails from a charming vintage gelato cart, creating excitement around the 500th anniversary while educating guests about the brand's rich heritage and timeless appeal.
In July, Disaronno will host an exclusive rooftop celebration at New York City's iconic Mr. Purple, bringing together industry insiders, tastemakers, and influencers for an unforgettable evening of elevated Italian elegance. VIP attendees will enjoy curated bites and specialty cocktails, including the limited-edition "Dolcevita," a modern twist on a classic sour created by Patrick Pistolesi and the award-winning team at Drink Kong Bar in Rome, along with photo moments, and special gifts, all set against the backdrop of the panoramic Manhattan skyline.
At Tales of the Cocktail in New Orleans, Disaronno will host an exclusive happy hour event at the iconic Chandelier Bar at the Four Seasons. Taking place on July 21, the activation includes a VIP preview hour for media and executives, followed by a curated two-hour experience featuring premium cocktails, elevated Italian-New Orleans bites, and live jazz by Aurora Nealand. Designed to reflect Disaronno's heritage of elegance and innovation, the event offers a calm, luxurious escape for top trade and industry insiders.
To join in the celebration, fans of the brand from all over the world are invited to share their own toast to 500 years of Disaronno using the hashtag #Disaronno500Cheers.
About DISARONNO®
Disaronno is the world's favorite Italian liqueur. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed drinks, including the Disaronno Sour. Recognizable and versatile, it makes every cocktail one of a kind.
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