Mezcalum Mezcal Announces Appointment of President & CRO, and Notable Growth Highlights, Breaking 2X Sales Numbers YoY

New York, NY / July 9, 2025 / PRNewswire / Mezcalum Mezcal, the award-winning artisanal mezcal crafted through sustainable agave practices, proudly announces a series of significant company growth milestones.

After three years of helping to build the brand via his role as Co-Founder, Chris Roth has been appointed the full-time role of President & CRO. 

Chris comments, “From what started as a passion project, Mezcalum has evolved into a full-fledged player in the spirits industry, thanks tremendously to my co-founders (and two of my closest friends) Erin Lichy and Abe Lichy.”  

Roth continues, “As we’re in the midst of raising our second round of funding, I’m especially grateful to our early investors and advisors for believing in us, and to all of our customers and supporters who are part of the growing Mezcalum family. In my eyes, this is just the beginning and I’m thrilled for all that’s to come in the years ahead.”

Since Mezcalum’s formal launch at the start of 2024, the company has been on a tremendous streak.

• Distributed by Monsieur Touton in 1,000+ bars, restaurants, and liquor stores across NY, NJ, CT, MA, and RI, and shipping to 40+ states through their website
• On track to hit 2x sales from 2024
• Notable partnerships with CitiField, South Street Seaport, Bartesian, Surf Lodge, and FreshDirect 
• The product team out of Oaxaca, Mexico, led by their partner, Carlos Méndez Blas, has been the heartbeat of the operation. Their dedication to craft and quality helped Mezcalum earn 14 major awards across the country in 2024
• Strong media traction with features on CNBC, Inc., Bravo, BevNET, and Bloomberg, have positioned Mezcalum in both industry and mainstream press.

Mezcalum Co-Founder & CEO, Abe Lichy, comments, “Bringing Chris on full-time has already made a huge impact. Under his leadership, we’ve doubled our sales year over year and are accelerating even faster now. Chris is the right person to lead our next chapter of growth.”

Erin Lichy, Co-Founder & CMO of Mezcalum, states, “Chris has been an integral part of Mezcalum since day one. As my best friend from growing up, he’s not just our partner, he’s family, and we trust him fully to drive the business forward in this leadership role.”

To learn more, visit the company’s website or follow the brand on IG.