Prox, a trailblazing brand in the beverage industry, proudly announces the launch of the Prox Hybrid Performance Drink, the world’s first hybrid energy drink designed to fuel workouts, workdays, and everything in between. Combining the benefits of energy and recovery in a single can, Prox is set to revolutionize the functional beverage category with its innovative formula and refreshing flavors.
Crafted for fitness enthusiasts, professionals, and anyone with an active lifestyle, Prox delivers a unique blend of clean energy, collagen, and whey protein. Available in three invigorating flavors - Strawberry Lemonade, Mixed Berry, and Mango Passionfruit—Prox is low-calorie, sugar-free that doesn’t compromise on taste or performance. Each 12oz can is packed with 200mg of natural caffeine and 20 grams of protein for muscle recovery.
“Prox is more than just an energy drink—it’s a hybrid solution for those who demand more from their beverages,” said Sarvar, CEO of Prox. “We’ve created a drink that bridges the gap between energy and recovery, empowering consumers to perform at their best, whether in the gym, the office, or on the go.”
Prox has already garnered attention from industry insiders, with Stack3d praising its “innovative approach to combining energy and recovery in a single beverage” (Stack3d, July 2025). The brand’s sleek, modern packaging and bold flavor profiles have also resonated with early adopters, positioning Prox as a leader in the evolving energy drink landscape.
Available now at drinkprox.com and select retailers, consumers can purchase online for $35.99 per 12 pack.
“We’re thrilled to bring Prox to market and redefine what an energy drink can be,” added Sarvar. “This is just the beginning for Prox as we continue to innovate and inspire active lifestyles.”
For more information, visit drinkprox.com or follow Prox on social media @DrinkProx for updates and promotion.
About Prox
Prox is an Austin-based beverage company dedicated to creating innovative, performance-driven drinks for active individuals. With a focus on clean ingredients, bold flavors, and multifunctional benefits, Prox is redefining the energy drink category. Learn more at drinkprox.com.
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