Patrick Mahomes-Led Throne SPORT COFFEE Drops National Campaign: “This. Not That.”

3x Super Bowl Champion, 2x NFL MVP, and 6x Pro Bowl selection Patrick Mahomes is the face Throne SPORT COFFEE’s new “This. Not That.” campaign – a campaign promoting a better-for-you, ready-to-drink coffee built for athletes and high performers.  

The overall message of this campaign is how what you put into your body has a direct impact on how you show up every day. The spot humorously contrasts poor lifestyle choices with the smart, health-conscious decision of choosing Throne SPORT COFFEE. The campaign reinforces Throne SPORT COFFEE’s positioning as a premium beverage that combines the energizing benefits of coffee with superior nutritional value, free from the excessive sugars and artificial ingredients that are found in competitors.  

Mahomes was introduced as a lead investor and the second-highest stakeholder in Throne SPORT COFFEE last year. His role in the brand is rooted in authenticity: Mahomes has long been a coffee enthusiast. When the CEO of THRONE SPORT COFFEE Michael Fedele approached him with the opportunity, it was a natural fit. Patrick’s involvement brings both credibility and strategic insight to the brand. He’s not just the face of the brand; he’s helping to build it from the inside. 

More information about Throne SPORT COFFEE 

• Throne SPORT COFFEE is the premium, better-for-you coffee brand revolutionizing the ready-to-drink coffee space. Created by beverage industry veteran Mike Fedele, Throne SPORT COFFEE offers a proprietary Coffee PLUS+ formula designed to help you get going and keep going with 150mg of Natural Caffeine, Natural Flavors & Sweeteners, 100% Daily B Vitamins, Electrolytes & BCAAs, perfect for a pre-game boost. Throne SPORT COFFEE's lead investor, #2 shareholder and marketing face is none other than Patrick Mahomes, 3x Champion & MVP Quarterback for Kansas City.  

• Unlike traditional energy drinks or sugary coffee shop beverages, Throne SPORT COFFEE caters specifically to the health-conscious consumer by providing a better-for-you alternative that supports an active lifestyle. 

• All Throne SPORT COFFEE products are independently tested and NSF Certified for Sport, so you know you’re getting quality, purity, safety and the ingredients on the label match what’s inside.  

• The team has been working on creating the perfect product for those who are always on the go and who are looking for a natural boost with added benefits. Whether you’re an athlete or just trying to power through a busy day, Throne SPORT COFFEE is the best option.