L'Ecole No 41 Unveils a Slate of New Guest Experiences at its Landmark Winery in Walla Walla

L’Ecole No 41 Unveils a Slate of New Guest Experiences at its Landmark Winery in Walla Walla

As its historic schoolhouse turns 110, the pioneering Washington winery invests in a diverse range of experiences to introduce the brand to new consumers.

Lowden, WA (July 15, 2025) - L’Ecole No 41, one of Washington’s founding wineries, is honoring the 110th anniversary of its historic and eponymous schoolhouse not just with celebration, but with transformation. This summer, the third-generation, family-owned winery is introducing a bold refresh of its hospitality offerings, designed to engage new generations of wine enthusiasts while remaining rooted in the legacy that made L’Ecole a Washington icon.

“We’re seeing a growing appetite for approachable, immersive wine experiences - especially among younger consumers who are seeking more than just a tasting,” said Melissa Clubb, third-generation family member and Brand Manager at L’Ecole No 41. “Our Hospitality Manager, Ciera Roop, and I have spent countless hours dreaming, planning, and bringing these experiences to life at our historic schoolhouse. I feel a deep sense of duty to help shape the way forward for the next 40 years, and I am incredibly proud to be backed by a team and leadership that fully supports our mission. These experiences were made for everyone, but creating space for a new generation is a major focus.”

With an updated outdoor patio and a thoughtful shift in how its hospitality team engages guests, L’Ecole’s winery in Lowden is now home to a growing menu of curated wine moments—from casual gatherings to elevated educational pairings.

Experience Menu Highlights Include:

The Private Pour

Gather & unwind - bottle service, L’Ecole style. Enjoy two bottles from our selected list, a beautifully loaded charcuterie board, and cozy, reserved seating on the deck. No rush to leave - just kick back, pour up, and stay awhile.

The Schoolhouse Picnic

Relax, uncork, and savor - we’ve packed the perfect picnic, so all you have to do is show up and enjoy. Your basket includes freshly baked bread, a plentiful charcuterie board, and a glass pour of your choice from our curated list.

These are just two of several new experiences designed to reflect L’Ecole’s signature hospitality in fresh, seasonal ways. Guests are invited to explore the full menu of offerings - from immersive Guided Tastings to laid-back Leisure Experiences - each one rooted in the character of the Schoolhouse and crafted for the moment.

“We’ve seen new guests discover us through these experiences—and our longtime club members are loving them, too,” said Ciera Roop, Hospitality Manager at L’Ecole. “It’s been exciting to see people connect with the space in new ways.”

Honoring 110 Years of the Historic Schoolhouse

Originally built in 1915, the Frenchtown School has stood as a landmark in the Walla Walla Valley - and the soul of L’Ecole - since the winery’s founding in 1983.

“The schoolhouse has witnessed more than a century of stories,” said Clubb. “As we step into this milestone year, we’re not only celebrating where we’ve been—we’re actively shaping where we’re going. These walls hold our history, but they also make space for the future.”

This year’s refresh is not just cosmetic. The winery’s leadership and hospitality teams are working in lockstep to ensure every guest interaction feels welcoming, vibrant, and aligned with the evolving wine culture.

Now Pouring Through Summer

L’Ecole’s new experiences, including outdoor tastings and special seasonal offerings, are now available through the end of the summer, weather permitting. Guests can explore more and book at: lecole.com/visit-us

About L’Ecole No 41

Founded in 1983, L’Ecole No 41 is a pioneering, third-generation family winery located in the historic Frenchtown School just west of Walla Walla, Washington. Known for its award-winning wines and deep connection to place, L’Ecole continues to push forward with a thoughtful balance of legacy and innovation. For more information, please visit lecole.com.