Quarter Proof Secures $1.75 Million Investment To Drive Global Expansion Of Mid-Strength Spirits Brand

Quarter Proof, the leading Mid-Strength spirits brand in the U.K., has announced the successful closing of a $1.75 million funding round. The investment will be used to accelerate the company’s ambitious expansion plans in the U.K., US and other key international markets.

Co-founded by Rohan Radhakrishnan and Fabian Clark, Quarter Proof was launched to create a modern alternative to traditional spirits — one that prioritizes seamless moderation through the balance that their award-winning 15% ABV spirits deliver. Same ritual, same flavour, but a fraction of the alcohol, calories and sugar, ensuring a better for you drinking experience on body and mind.

Since launching in 2021, the brand has built a loyal following in the U.K. and their bottles and cocktails are proudly served in leading, iconic venues and retailers such as; Soho House Group, Virgin, Whole Foods, Sexy Fish, The Newt Hotel, Ocado, Drake&Morgan & Big Mamma Group.

 After foundation in the U.K., the brand has expanded it’s geographic availability into Germany, through Amazon, the US through, securing Total Wine & More, and into Canada through the LCBO. The on-trade has also adopted the brand, with Hotels, Bars and Restaurants across Miami and New York pioneering the new category of Mid-Strength with Quarter Proof, showcasing ‘Mid-Proof’ cocktails on their menus. 

The latest round, exclusively private placements, includes participation from industry-aligned angels and consumer sector veterans. The funds will be put to work for growth, with further distribution growth across North America a primary objective, implementation of bold marketing campaigns, and further building Quarter Proof’s portfolio of Mid-Strength spirits and products through NPD.

“This raise marks an important milestone for Quarter Proof and is true validation for the brand and speaks to the future potential of the Mid-Strength spirits category,” said co-founder Rohan Radhakrishnan. “We note that globally, consumers are demanding more mindful ways to enjoy a drink. We’re proud to be leading that charge with products that deliver the full flavour and experience — at a fraction of the strength.”

“We’ve always believed that moderation should be aspirational, not compromising,” added co-founder Fabian Clark. “This funding gives us the necessary capitalization to continue to grow Quarter Proof globally, with the ambition to become the go-to brand for drinkers who want balance without having to abstain altogether.”

With a growing global movement towards the conscious consumption of alcohol, Quarter Proof sits well-positioned to capitalize on the desire for social connection and remain in the enjoyment of the craft of full-strength spirits, but with a mindful, modern twist.

As part of its global growth strategy, the company is finalising key partnerships in Scandinavia, Europe, the Middle East, Australia and Asia.