JAS Expands into 95 Whole Foods Market Stores Across Four States

Dallas, TX — August 28, 2025 — JAS, the women-founded brand of alcohol-free functional cocktails inspired by Latin American flavors, has launched in 95 Whole Foods Market stores across Texas, California, Arizona, and Nevada.

Created by beverage entrepreneur Cecilia Rios Murrieta and a team of spirits industry veterans, JAS is reimagining cocktails without alcohol. Each drink blends authentic Latin-inspired recipes with functional botanicals such as Ashwagandha, Yerba Mate, and Lion’s Mane — designed to deliver both flavor and purpose.

The current lineup includes:

• Paloma Libre — grapefruit, lime, and Ashwagandha for balance and relaxation
• Mojito Fresco — mint, lime, and Yerba Mate for sustained natural energy
• Carajillo Tejas (launching 2025) — Mexican coffee with Lion’s Mane for focus and clarity

“This Whole Foods launch marks a huge step forward for JAS,” said Cecilia Rios Murrieta, Co-Founder & CEO of JAS. “We’re proud to bring a women-founded, culturally rooted brand to market — one that celebrates bold flavors and mindful choices, while staying true to our heritage in the Latin American spirits world.”

“Coming from years in spirits marketing, I know how much people value the experience of a well-crafted cocktail,” added Jaymee Mandeville, Co-Founder of JAS. “With JAS, we’ve created something that delivers that same excitement and flavor, but in an alcohol-free, functional format that fits today’s lifestyles.”

The Whole Foods rollout builds on JAS’s momentum from completing the PepsiCo Greenhouse Accelerator: Juntos Crecemos program. JAS also recently secured a $40K MEGA Grant from the Texas Department of Agriculture. Distribution continues to expand through specialty retailers like Bristol Farms and DashMart, with upcoming launches planned in H-E-B across Texas.

About JAS 

Founded in Dallas, Texas, JAS (short for Juntos A Saborear, or Together to Savor) is redefining the future of drinking with bold, alcohol-free cocktails that celebrate flavor, wellness, and community. Crafted with real fruit juice and functional botanicals, JAS empowers consumers to celebrate everyday moments with flavor and intention.

For more information, visit drinkjas.com or follow @drinkjas on Instagram and TikTok.