The Carajillo Emerges as the Next Big Coffee Cocktail Trend, Anchored by Licor 43’s 80-Year Legacy
DALLAS, Texas (September 3, 2025) – This September, Licor 43 invites consumers and cocktail enthusiasts across the U.S. to celebrate National Carajillo Month, spotlighting the fusion of rich espresso and Spain’s iconic golden liqueur. The Carajillo 43, crafted with equal parts Licor 43 and espresso, is experiencing a surge in popularity as coffee cocktails captivate American palates. Licor 43 is carving out September as the month to honor this Spanish classic—poised to be the hottest coffee cocktail in the United States.
According to Datassential, the Carajillo has grown by 40% in menu offerings nationwide over the past year, with consumers increasingly seeking drinks that combine the boldness of coffee with innovative spirits. With over 80 years of heritage as the essential ingredient in the Carajillo, Licor 43 is leading the charge in bringing this authentic Spanish serve, popularized in Mexico, to the forefront of American cocktail culture.
The timing couldn’t be more fitting: September coincides with National Hispanic Heritage Month and culminates with National Coffee Day, giving Americans the perfect reason to toast to culture and mix something new with Licor 43’s signature cocktail.
“Coffee cocktails are trending, but only one has the legacy and flavor depth of the Carajillo,” says Biagia Rosinia, brand manager of Licor 43. “It’s simple to craft, delightfully smooth, and has all the complex flavors that Licor 43 delivers—citrus, botanicals, sweet, and floral. This September, we’re inviting everyone to discover why the Carajillo should be your new go-to coffee cocktail.”
Carajillo 43 Recipe:
Ingredients
- 1.5 oz (1 part) Licor 43 Original
- 1.5 oz. (1 part) Espresso (or Dark Roast Cold Brew)
- Grated Cinnamon (optional)
Method
- Combine equal parts Licor 43 and Espresso or Dark Roast Cold Brew
- Shake and strain into a rocks glass
- Optional: Garnish with grated cinnamon
Licor 43—produced exclusively in Cartagena, Spain, from a secret, age-old family recipe of 43 natural ingredients—is available at restaurants, bars, and retailers across the United States. Licor 43 is a liqueur with a complex yet harmonious flavor profile, combining vibrant citrus, subtle coriander spice, sweet notes of mature fruit and vanilla, and delicate floral hints of orange and lemon blossom, balanced by a touch of citrus peel.
For more information on Licor 43, visit buylicor43.com or follow on social at @licor43global.
About Licor 43
Legend says that 2,000 years ago in the Mediterranean city of Cartagena, Spain, a delicious elixir that the Romans called "Liquor Mirabilis" was made. Inspired by this elixir, since 1946, the Zamora family has been making Licor 43, a delicious liqueur with a characteristic golden tone. Licor 43 is produced exclusively in Cartagena, created from a secret age-old family recipe of 43 natural ingredients. Licor 43 is the star of the popular Carajillo 43 cocktail, made from Licor 43 and espresso, shaken and poured over ice. For more information, visit buylicor43.com or follow on social at @licor43global.
About Zamora Company USA
Zamora Company USA, based in Dallas, Texas, manages sales, distribution, execution, and marketing of the following brands: Licor 43, Tequila VOLTEO, Martin Miller's Gin, Yellow Rose Whiskey, Lolea Spritz, Thunder Bitch Canadian Whisky Liqueur, Villa Massa Limoncello, Amaretto, Vermouth, and Spanish wines Ramon Bilbao, Cruz De Alba, and Mar de Frades. For more information, please visit zamoracompany.com/usa.For More Information:
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