Bolzano, Italy – September 9, 2025 – The Consorzio Alto Adige Wines successfully concluded the Alto Adige Wine Summit 2025, the region’s premier media event, which came to a close yesterday. For the first time, the summit was extended by two days, offering an expanded program tailored to different audiences. The opening sessions once again provided international wine journalists and opinion leaders with a comprehensive introduction to Alto Adige and its wines, while the newly added program was dedicated to sommeliers, specialist wine merchants, and representatives of the hospitality sector.
Organized biennially by the Consorzio Alto Adige Wines , the Wine Summit serves as a platform to showcase the region’s wine industry and culture to international trade media and opinion leaders from key export markets in Europe, North America, and Asia. This year, the event, the largest of its kind, took place for the fifth time.
From September 4 to 8, 82 media representatives from thirteen countries explored the Alto Adige wine world: they discovered the region’s diverse growing areas and their unique characteristics, exchanged ideas with winegrowers, and experienced the breadth of local wine production. The highlight was a large-scale tasting at NOI Techpark in Bolzano, featuring 365 wines from nearly 100 producers—an unprecedented opportunity to experience the breadth of Alto Adige’s production in one setting.
This year’s delegation included six leading U.S. media representatives, reflecting the continued growth of Alto Adige wines in the American market, which has become one of the region’s most dynamic export destinations. Their participation not only underscored the international appeal of Alto Adige but also reinforced the region’s growing ties with the U.S. wine market.
“Organizing the Wine Summit is an enormous effort for us” said Andreas Kofler, President of the consortium. “That’s why we are all the more pleased when the event runs as smoothly as it did this year and when the participants’ feedback is so positive.”
The Summit’s purpose is to create lasting impressions, offering participants an experience that extends beyond the fast pace of today’s world. "Wine also swims against the tide of the times — it is an almost rebellious product, one that resists not only the dictates of fashion but also digitalization and mechanization," said Eduard Bernhart, Director of the Consorzio Alto Adige Wines, at the summit’s opening event. "If we constantly speed everything up, we may never be left behind — but we risk missing out on life. Let wine be our lesson: it doesn’t simply need time, it makes use of it."
Image Credits: ©Südtirolwein/Mint Mediahouse
About The Consorzio Alto Adige Wines
The Consorzio Alto Adige Wines was formed in 2007 to promote and strengthen the image of the wines from Alto Adige. One of Italy’s smallest wine-producing regions, Alto Adige is also one of its most multifaceted. Twenty grape varieties are cultivated on vineyards stretching from Mediterranean-influenced valleys to Alpine hillsides, tended by individual growers, small family-wineries, and cooperatives alike.
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