LALO Tequila Debuts Second Edition Of Its Highly Acclaimed High Proof Blanco Tequila

The 2025 High Proof is the Brand’s First Ever Distilled-to-Proof Expression and is Available Just in Time for Hispanic Heritage Month

AUSTIN, Texas, September 16, 2025 –  LALO Tequila is proud to introduce the next chapter in their celebrated limited-edition series: their 2025 High Proof Blanco. Available nationwide in limited quantities, this special expression arrives just in time to kick off Hispanic Heritage Month, honoring the brand’s deep cultural roots while showcasing its continued evolution in the blanco tequila category.

Following the overwhelming success of the inaugural 2024 High Proof release, which became the #1 selling high proof tequila during its time in market*, LALO's 2025 iteration marks the brand’s most distinctive release yet. Bottled at 50% ABV with no water added after distillation, this is LALO’s first ever tequila crafted using the “distilled to proof” method. The result is a bold, aromatic and deeply expressive tequila that brings the soul of its Jalisco roots to life, while blending legacy with artistry.

“LALO’s foundation is built on a deep respect for the agave plant, which is a value passed down to me from my father and grandfather, who were both tequilamakers,” said Eduardo “Lalo” González, Co-Founder of LALO. “Our 2025 High Proof honors that heritage and tradition while celebrating the dynamic flavor of the agave. This expression means a lot to me because it captures the tequila industry’s shift towards innovation and authenticity, values that inspire us at LALO and have allowed us to grow the brand while staying true to our roots.” 

At the heart of this release lies González’s personal journey as a third generation tequila maker, who continues to honor his family’s legacy while forging his own future in the industry. LALO’s 2025 High Proof is bold and vibrant and captures the aromas and flavors of the distillery in which it’s made for a truly one-of-a-kind drinking experience:

• Nose: intense roasted agave, green vegetal notes such as spicy jalapeño and subtle minerality. Hints of mint and white pepper.
• Palate: Full-bodied and silky. Rich cooked agave leads, supported by earthy tones, olive brine, and fresh herbal complexity. Bright and structured, with the high ABV adding depth without heat.
• Finish: Long, clean, and vibrant. Agave sweetness, peppery spice, and a touch of salinity linger.

Like all of LALO’s expressions, the 2025 High Proof is crafted using just three simple ingredients - fully mature agave, deep well water, and champagne yeast - and undergoes a traditional distillation method where the agave is cooked in brick steam ovens, fermented for 3-4 days and finished with just two distillation cycles to preserve the tequila’s complexity. Where the 2025 High Proof differs is its distilled-to-proof process, which skips dilution and goes straight from still to bottle, allowing bold vegetal flavors to shine through and highlighting the brand’s dedication to craftsmanship and precision.

LALO’s 2025 High Proof is available now across 41 states in limited quantities for a suggested retail price of $74.99 for a 750mL bottle.

*Source: Nielsen $ Sales/Share Tequila Blanco L52W ending 12/28/24 ; Nielsen $ Sales/Share Tequila Blanco 101+ Proof L4W Ending 12/28/2024

ABOUT LALO:

Eduardo “Lalo” González and David “R” Carballido are two friends who grew up together in Mexico and share three generations of tequila-making experience. Together, they set out to create the purest expression of tequila to honor their Mexican heritage and storied ancestry — and that’s LALO tequila. Their love for and knowledge of tequila runs as deep as the wells we draw water from to begin our process. Champagne yeast was selected for its finer flavor profile, and to bring out the best in our fully-mature Highland agave. LALO tequila is Lalo and David’s fresh take on the art of blanco — purely crafted for a clean taste; born in the heart of Jalisco. Lalo and David hope you love it as much as they do. For more information visit lalospirits.com or follow @lalospirits on Facebook and Instagram.