Butter Wines Is Making the Holidays Better Again with #ButterGift Sweepstakes and Local Food Bank Donations

Butter Wines by JaM Cellars, best known for its Butter Chardonnay—the number one best-selling premium SKU of Chardonnay (1)—announces the return of the annual #ButterGift sweepstakes. Now in its fourth year, the holiday tradition continues to celebrate Butter lovers nationwide with a sweepstakes offering three lucky winners the chance to win the full lineup of Butter wines plus groceries for an entire year. In the spirit of giving, Butter Wines will also donate $5,000 to the winner’s local food bank. This ensures wherever the winner lives, their community benefits directly—helping neighbors gather around full tables this holiday season.

Available in grocery stores across the U.S., Butter’s bright yellow label has become a trusted symbol of premium wines that deliver exceptional quality at remarkable value. Earlier this year, the brand introduced NEW ButterLight Chardonnay, the #1 Best-Tasting Light Wine (2) to meet growing demand for lower ABV options—with just 85 calories and 40% less alcohol than traditional wine. (3) From signature Butter Chardonnay to ButterLight, Butter Sauv Blanc, Butter Pinot Noir and more, the full lineup of whites, reds, and bubbles are all under $20. Plus, both Butter Chardonnay and ButterLight Chardonnay now come in 250mL ButterCans—perfect for adult stocking stuffers. And with 375mL Baby Butter Chardonnay half bottles, Butter Wines has everything wine shoppers are looking for: great quality, affordable pricing, plenty of choices, and a way to give and give back. 

“Butter Wines has always been about making great wine that people can love and enjoy any day of the week,” said John Anthony Truchard, Founder and CEO of Butter Wines. “We are grateful Butter has earned a very loyal following and the #ButterGift sweepstakes is our way of saying thank you. Bringing it back for a fourth year is another opportunity to give back to those that love Butter this holiday season, but also to help local food banks and the communities they serve.”

The #ButterGift sweepstakes launches today and runs through December 31, 2025, inviting wine lovers to visit DrinkButter.com for the chance to enter and win. Shoppers will also discover the sweepstakes right where they’re shopping for their holiday wines—with bright in-store displays, point-of-sale materials, and special offers—along with entertaining social media promotions that make it easy to join in the holiday fun. The official winners will be announced early January 2026.

“Butter wines have become a staple in households nationwide, so this holiday season, we’re excited to once again celebrate our fans who’ve made us a part of their traditions,” said Sarah Montague, CMO of Butter Wines. “The #ButterGift sweepstakes is our way of bringing something extra to the table at a time shoppers need it most, while also supporting families in need during the season of giving. It’s been wonderful to align with our national retail partners to bring this give-back campaign to life and see Butter’s iconic yellow branding become a symbol for cheer this season.” 

The #ButterGift sweepstakes is more than a promotion—it’s part of Butter Wines’ mission to pour generosity into every glass, led by Co-Founders John and Michele Truchard. Beyond this holiday tradition, JaM Cellars proudly supports the V Foundation for Cancer Research, Napa Valley Grapegrowers and Farmworkers Foundation, One Mind, and numerous other causes. Additional details on JaM Cellars’ philanthropic initiatives can be found at JaMCellars.com/Philanthropy. 

No purchase is necessary for the ButterGift sweepstakes, and it is open to legal residents age 21+. Sweepstakes begin October 1 at 8:00 a.m. PT and close December 31 at 11:59 p.m. PT. For more information on JaM Cellars’ #ButterGift sweepstakes, and the official rules, please visit DrinkButter.com. The entire Butter lineup—Butter Chardonnay, ButterLight Chardonnay, ButterCans, Butter Sauv Blanc, Butter Pinot Noir, Butter Cab and Butter Bubbles can be found under $20 (MSRP) in local grocery, convenience, and liquor stores and online at DrinkButter.com/Find.

About Butter Wines 

Butter Wines by JaM Cellars are easy-to-love, any-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the portfolio features Butter Chardonnay, NEW ButterLight, Butter Sauv Blanc, Butter Pinot Noir, Butter Cab, and Butter Bubbles—along with the original JaM Cabernet that started the label. All the wines are distinctively delicious: Butter Chardonnay melts in your mouth, ButterLight is light and creamy, Butter Sauv Blanc is refreshingly tropical, Butter Pinot Noir is fruity and velvety, Butter Cab is silky smooth, Butter Bubbles is bright and bubbly, and JaM Cabernet is juicy and berry-licious. Butter Chardonnay and ButterLight are also available in fun, grab-and-go, single-serve 250ml ButterCans—each about a glass and a half—perfect on their own or available in 4-packs. For even more ways to sip Butter, Butter Chardonnay now comes in 375mL Baby Butter half bottles. Butter wines are meant to be enjoyed anytime—whether it’s a special occasion or everyday celebration. Today Butter Chardonnay, California is the best-selling single SKU of premium Chardonnay1. Check out Butter by JaM Cellars on Facebook and Instagram @jamcellars, #JaMCellars, or JaMCellars.com. 

1 Source: Nielsen: Total US xAOC, 52wks Ending 09.06.2025, Chardonnay, $13+, 750mL

2 Source: The Tasting Panel Magazine, April 2025, blind tasting of industry professionals against 13 light wines 8-9% ABV.

3 ButterLight per 5 fl oz. Average analysis: 8.5% ABV, 85 Calories, 4g Carbs, 0g Protein, 0g Fat. 40% less alcohol compared to regular Butter Chardonnay.