Announcing Yellow Rose ‘Jim Marshall Outlaw Straight Bourbon Whiskey’
HOUSTON - Yellow Rose Distilling, Houston’s first legal whiskey distillery, has released a new “Jim Marshall Outlaw Straight Bourbon Whiskey” to honor one of the most celebrated and prolific photographers of the 20th Century.
The limited series release, finished at 116 proof (58% alcohol by volume) cask strength, is a blend of 76 Yellow Rose Outlaw casks from the distillery’s oldest barrels (minimum of 48 months).
The debut of Yellow Rose Jim Marshall Outlaw Straight Bourbon Whiskey arrives alongside the release of a stunning new 216-page photo book, “The Grateful Dead by Jim Marshall: Photos and Stories from the Formative Years, 1966–1977,” honoring the band’s 60th anniversary. Published by Chronicle Books, the hardcover showcases hundreds of Marshall’s iconic images — many never seen before — and features an afterword by Grammy-winning musician John Mayer. Over his legendary career, Marshall, who passed away in 2010 at age 74, captured more than 10,000 photographs of the Grateful Dead, ranging from electrifying concert shots to rare behind-the-scenes glimpses of the band at work and at play.
“Jim Marshall was the original outlaw with a camera – shooting The Dead, Bob Dylan, Janis Joplin, Johnny Cash, and every other trailblazing musician of his era,” said Matt Appleby, CEO of Zamora Company USA, owner of Yellow Rose Whiskey. “He broke rules, made history, and loved his whiskey. Pairing his legacy with a whiskey worthy of his name is more than a tribute, it’s a celebration.”
Yellow Rose Jim Marshall edition is created from 100% yellow corn sourced entirely from local farmers in Texas. The whiskey is characterized by a robust and complex aroma of caramel, pecan and apricot, with burnt sugar, oak, leather and mulled fruit on the palate. The finish is long, with cinnamon spice candy, dry oak and light syrup. The whiskey will be available at select spirits retailers for the suggested retail price of $59, and online at YellowRoseDistilling.com, where it will also be sold together as a combo with the new “The Grateful Dead by Jim Marshall” book.
About Yellow Rose Distilling:
Founded in 2010, Yellow Rose Distilling was Houston’s first legal whiskey distillery, specializing in handmade, blended and bottled premium whiskey. For more information, please visit yellowrosedistilling.com or follow us on Instagram or Facebook.
About Zamora Company USA:
In addition to Yellow Rose, Zamora Company USA, based in Dallas, Texas, manages sales, distribution, execution, and marketing of the following brands: Licor 43, Martin Miller’s Gin, Tequila VOLTEO, Fercullen Irish Whiskey, Lolea Spritz, Thunder Bitch Canadian Whisky Liqueur, Villa Massa Limoncello, Amaretto, and Vermouth, plus Spanish wines Ramon Bilbao, Cruz De Alba, and Mar de Frades. For more information, please visit zamoracompany.com/usa.
About Jim Marshall:
Widely acknowledged as the godfather of music photography, Marshall’s 50-year career resulted in over 500 album covers, numerous magazine features and countless iconic images spanning blues, jazz, country, and the explosion of rock and roll. As a reporter from the San Jose Mercury News put it, “It’s almost as if Jim Marshall was on the shoulder of God when rock & roll was born.” Jim Marshall is the first and only photographer to be presented with the Recording Academy's Trustee Award, a Grammy for nonperformance contributions to the music industry, in recognition of his unprecedented chronicling of music history from the 1950s through the early 2000s. More information about Jim Marshall can be found at jimmarshallphotograhyllc.com.
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