Barrel Global Becomes an Official Spirits Partner of Peaky Blinders

Barrel Global, the pioneering US-based barrel ownership platform, is proud to announce its new partnership with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, to become an Official Spirits Partner of the internationally acclaimed series Peaky Blinders. This collaboration will see the launch of a Peaky Blinders-branded spirits line, with the first product set to roll-out early 2026.

The partnership grants Barrel Global exclusive rights to produce and distribute Peaky Blinders Spirits within the key markets of the US, Canada and Mexico, with more to come. The collection will celebrate the spirit of the iconic series, blending storytelling with premium craftsmanship across spirits categories.

George Koutsakis, Barrel Global Founder said: “All of us at Barrel Global are excited about this partnership with Banijay Rights and the opportunity to produce a range of Peaky Blinders spirits. This collection will honor the legacy of the show while offering fans a unique, collectible taste of the Peaky world. These won’t just be spirits — they’ll be storytelling in a bottle.”

Leila Loumi, SVP Licensing and Merchandising, Banijay Rights added: “The world of Peaky Blinders has a rich and distinctive style beloved by international audiences.  With over 50 years of combined experience in the spirits industry, Barrel Global’s range provides a fresh and authentic way to reach fans as we expand this brand in the premium spirits space.” 

The multi-award-winning Peaky Blinders was created and written by Steven Knight (House of Guinness, SAS Rogue Heroes, Taboo) and was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC with Banijay Rights handling international distribution. The series has sold in more than 190 countries and is widely available internationally on Netflix. Two new series of Peaky Blinders, produced by Kudos and Garrison Drama for BBC iPlayer and BBC One in the UK and for Netflix globally, have recently been announced.