Minnesota-based hemp beverage innovator 23rd State, creator of the drink enhancer SHAKE and FRESH PRESS NA Perry, has been selected to join the next MoreBetter cohort, a data and analytics program designed to deliver real-world evidence and consumer insights that help brands scientifically validate product performance.
The collaboration positions 23rd State among a select group of forward-thinking companies leveraging real-world data (RWD) and clinical-grade methodologies to better understand how consumers use functional beverage products — and how those products can evolve for even greater impact.
Using Data to Drive Beverage Innovation
Through its partnership with MoreBetter, a leader in real-world research for health and wellness brands, 23rd State will gain deep insights into product efficacy, user experience, and measurable outcomes across its portfolio.
Using longitudinal consumer studies and A/B product testing, the company will evaluate how FRESH PRESS and SHAKE perform in everyday use — measuring outcomes like energy, mood, and satisfaction in real time.
“This partnership is a game-changer for beverage innovation,” said Leah Kollross, Founder, 23rd State. “We’re moving beyond anecdotal feedback to hard data — showing how our products perform in real life, across diverse consumers. It’s about transparency, trust, and constant evolution.”
MoreBetter’s rapid 60–120 day study cycle will allow 23rd State to translate findings into tangible product improvements and evidence-backed claims faster than ever.
About the Cohort: Real-World Data Meets Real Beverage Consumers
Each cohort within the MoreBetter platform is designed to help brands capture real-world data from everyday consumers — bridging the gap between traditional R&D and real-life usage.
Participating companies gain access to MoreBetter’s proprietary data collection tools, participant recruitment systems, and statistically significant analytics that meet clinical standards.
For 23rd State, this means:
- Understanding how, when, and why consumers use FRESH PRESS and SHAKE
- Measuring user-reported benefits like energy, hydration, or mood balance
- Identifying opportunities to optimize formulation, flavor, and packaging
- Building scientifically validated claims for retail and marketing channels
“FRESH PRESS and SHAKE represent exactly the kind of innovation we want to study,” said a MoreBetter Representative. “They bridge functional wellness and lifestyle enjoyment — and we’re excited to help 23rd State generate the data that shows how these products deliver real results.”
A New Standard for Transparency and Trust
The beverage category has seen rapid expansion in functional and cannabis-infused segments, with consumers increasingly demanding transparency and proof of efficacy.
By leveraging real-world evidence, 23rd State aims to set a new standard for data-backed brand storytelling in the cannabis and wellness beverage space.
“Our customers already love FRESH PRESS and SHAKE for their creativity and quality,” added Leah Kollross. “Now we’ll be able to show, with real data, how they make people feel and perform better — and that’s the future of this industry.”
About FRESH PRESS and SHAKE
FRESH PRESS NA Perry is 23rd State’s premium pear cider 10mg THC + 10mg CBG cannabis beverage — offering a clean, potent, and fast-acting drink.
SHAKE is a THC-infused edible glitter enhancer that turns ordinary beverages into sparkling experiences, combining visual delight with functional wellness. Both products embody 23rd State’s mission to elevate the beverage experience through science, creativity, and precision formulation.
About MoreBetter
MoreBetter (morebetter.ltd) is a research and analytics platform providing real-world evidence and clinical-grade consumer insights for health, wellness, and beauty brands. MoreBetter’s technology enables brands to rapidly collect, analyze, and act on data from real users — helping them substantiate claims, optimize formulations, and accelerate innovation cycles.
About 23rd State
Founded in Minnesota, 23rd State is redefining the beverage experience with products that blend science, design, and cannabis innovation. Known for its flagship enhancers SHAKE and FRESH PRESS, the company focuses on creating clean, data-backed beverage solutions that elevate everyday wellness.
Learn more on our website.
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