Halfday Iced Tea Expands Distribution of Popular Half & Half Flavor Into Select Whole Foods Market Stores Nationwide

The prebiotic iced tea brand continues to expand its retail footprint across the US, delivering prebiotic iced tea as consumer demand for better-for-you beverages continues to rise

October 14, 2025 – Halfday, the better-for-you iced tea brand made with prebiotics, today announced the expansion of their popular Half & Half flavor to select Whole Foods Market locations nationwide. This expansion comes as the brand continues to reinforce its commitment to making prebiotic versions of classic, nostalgic iced teas that are as enjoyable as they are functional and good for the gut.

"We're excited to deepen our relationship with Whole Foods Market as we bring iced tea that not only tastes great but also supports digestive health to consumers nationwide," said Mike Lombardo, Co-Founder of Halfday. "As more shoppers look for better-for-you options of their favorite beverages, this expansion with Half & Half allows us to make our iced teas more accessible than ever."

Like all Halfday products, Half & Half strikes the ideal balance of flavor and function, delivering just 5g of sugar, 40 calories, and 6g of prebiotic fiber from the brand's proprietary GOODDAY Prebiotic Blend – a trio of Cassava Root Fiber, Fructan Fiber, and Organic Agave Inulin - while providing customers with the nostalgic feeling of sipping a cold refreshment under the sun out on the green.

"One of the things our shoppers rely on us for is finding unique brands that are shaping the future of food and beverage," said Sami Kieffer, Assistant Category Merchant at Whole Foods Market. "Halfday is a great example of that—reimagining a familiar favorite and elevating it with ingredients and functionality in a way that feels fresh, modern, and right at home on our shelves. It's a perfect reflection of what we're seeing in our 2026 Trends Report, where better-for-you beverages are taking center stage."

Half & Half is available starting today at select Whole Foods Market locations nationwide. For additional information about Halfday and to find Half & Half at a Whole Foods Market location near you, please visit the link below and follow the brand on Instagram and TikTok (@drinkhalfday).

About Halfday:

Founded by Mike Lombardo and Kayvon Jahanbakhsh, Halfday is redefining iced tea for the modern era. Inspired by Kayvon's personal journey with ulcerative colitis, Halfday was born from a mission to create a healthier take on the classic beverage. Offering a lineup of bold, beloved flavors, Halfday delivers all the enjoyment of traditional iced tea—with a fraction of the sugar and a functional twist. Each can contains 6g of prebiotic fiber to support gut health through its signature GOODDAY Prebiotic Blend – alongside just 3-5g of sugar, making it a refreshing choice that offers health benefits without compromising on taste.