Drumroll Launches Mini Muffins Nationwide at Sprouts Farmers Markets

Drumroll Snacks Has a New "Little" Something to Share: The cult-favorite snack brand introduces Mini Muffins in Blueberry and Chocolate Chip

AUSTIN, TX - October 13, 2025 - Drumroll, the brand behind the internet's most iconic (and most stylish) Mini Glazed Donuts, is expanding its cult-favorite lineup with a brand-new bite-sized treat: Mini Muffins. Launching this fall exclusively at Sprouts Farmers Market locations nationwide, Drumroll Mini Muffins bring the same nostalgic energy and modern flair that made the donuts a sensation. Available in two timeless flavors: Blueberry and Double Chocolate Chip, this new drop channels childhood classics through a design-driven lens, continuing Drumroll's mission to make healthy snacking fun, bold, and beautiful.

"We built Drumroll to celebrate the joy of snacking again and make it easy for people to live healthy lives," says Hassan Safieddine, co-founder of Drumroll.

Known for its editorial campaigns and tongue-in-cheek tone, Drumroll reimagines the snacks we grew up with- turning nostalgia into something you can taste. The new Mini Muffins continue that mission: soft, fluffy, and perfectly portioned with three per pack. Each muffin is plant-based, gluten-free, high in protein, and made with prebiotic fiber.

"The donuts reminded people of 'sweeter times,' and now the muffins let us expand that joy into a new format- something you can grab for breakfast, on the go, or just because." says Ryan Brothers, co-founder of Drumroll.

"Everything we do starts with nostalgia and wanting to make people smile," adds Maile Minardi, Drumroll's Creative Director. "Mini Muffins are one of those simple pleasures that instantly take you back- but this time, they're reimagined with modern ingredients, design, and storytelling. We wanted to make something that feels like a childhood favorite, grown up."

While Sprouts gets the first taste of the Mini Muffins, the brand has big plans to expand into more retailers soon. To celebrate, Drumroll is bringing the party to social. Follow their social channels for early access to limited-edition drops, launch surprises, and community-only moments rolling out over the next few months. As always, Drumroll continues to blur the line between snack and cultural statement.

Mini Donuts. Mini Muffins, and Muffin but Perfection.

About Drumroll

Drumroll is the snack brand redefining health through the lens of crave-worthy snacks. Best known for their Mini Glazed Donuts, Drumroll brings joy back to snacking with products that taste like childhood favorites. Every bite is a reminder of sweeter, simpler times.

Their flagship Mini Glazed Donuts come in three classic flavors: Chocolate, Vanilla, and Strawberry. New to the lineup are Drumroll Mini Muffins, available in Blueberry and Chocolate Chip. All Drumroll snacks are plant-based, gluten-free, high in protein, and powered by prebiotic fiber.

You can find Drumroll at Costco, Sprouts, Walmart, online, or follow the fun on social media.