Sake ONO Unveils RARE: Redefining the Art of Luxury Sake

Sake ONO, the modern Sake brand bridging timeless craft and contemporary taste, proudly launches Sake ONO RARE, its first release beyond the flagship Junmai Daiginjo. Crafted in collaboration with the historic, family-owned Koshimeijo brewery in Niigata, Japan, this 2025 Vintage marks a defining moment for the evolution of premium Sake.

With only 12,000 bottles produced worldwide, Sake ONO RARE is a perfect marriage of two rare Junmai Daiginjos harmonized for 8 months. This limited-edition assemblage was created to showcase the artistry of Sake at the highest level.

"With Sake ONO RARE, we're positioning Sake at the level of the world's most coveted wines and spirits while redefining what the category can be," said Lana Buchanan, Sake ONO CEO. "This assemblage is meant to be savored and remembered, a bold and unforgettable step into Sake's next era."

Featuring the rare Ipponjime rice – once overproduced to extinction and now one of the rarest varieties grown locally – alongside Gohyakumangoku, a classic Niigata rice varietal, two meticulously selected yeast strains, and snowmelt-pure water gathered from the top of Mount Sumon, the expression reveals a distinctive, layered flavor profile that evolves sip by sip. Sake ONO RARE embraces the art of assemblage brewing – a complex, skillful process of blending separately brewed Sakes in precise proportions, long associated with fine wine and spirits.

Experience Sake ONO RARE as a journey in five sips, each one unfolding like a story revealing layers of depth and complexity:

• Sip 1: Clean and light – notes of green apple, fresh cream and muscat grape
• Sip 2: Bright and balanced – notes of banana, mochi, and white peach
• Sip 3: Harmonious and layered – notes of almond skin, acacia flower, ripe apricot
• Sip 4: Round and savory – notes of chestnut, cocoa, and shiitake
• Sip 5: Bold and umami – notes of roasted hazelnut, sweet cream, and toasted sesame

Founded in 1845 and family-owned for over 175 years, Koshimeijo brewery is located in the Japanese Alps in Niigata Prefecture and is renowned for its ultra-small batch production and over 30 years of expertise in assemblage blending. The collaboration with Sake ONO reaffirms the brewery's role as one of Japan's most revered producers, while reimagining what Sake can be for a new generation of collectors and connoisseurs.

Designed to be enjoyed chilled in a Burgundy Glass, each sip evokes a new sensation with no two moments the same. Limited in number but rich in experience, RARE invites drinkers to own a piece of craftsmanship at its pinnacle while discovering a Sake unlike anything they've ever tasted. Sake ONO RARE is available now at select retailers and online (MSRP: $250). To find Sake ONO near you, visit the link below or follow on social media.

ABOUT SAKE ONO Born from a vision of what Sake can be, Sake ONO blends centuries-old tradition with a modern, global approach that harmonizes luxury with the art of Sake. The brand simultaneously breaks convention while respecting and celebrating tradition, Japanese origin and expertise. Uniquely crafted for versatility, Sake ONO launched April 2024 with their first proprietary blend, a Junmai Daiginjo, the highest grade of Sake requiring utmost precision and expertise. Produced in small batches with rice, yeast and water sourced on site at the Yoshi No Gawa brewery in Niigata, Japan, the Sake is an irresistible blend of honeydew, lemon peel, white floral and green apple notes, with umami undertones. Available at the finest restaurants, bars, members clubs and hotels, including multiple 1 Hotels nationwide, Loews Hotel, Tatiana, The Ned, ZZ's Club, and more, as well as boutique retailers.