• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Altamar Brands Launches Limited Edition Offerings of its High n' Wicked Warlander Whiskey and Lágrimas Plata Tequila

info_outline PRESS RELEASE posted by Altamar Brands

Oct. 21, 2025 at 9:59 am

X LinkedIn Reddit Facebook Email
Report Press Release
rumtequila
Spirits Companies
  • image-01

Corona del Mar, CA (October 21, 2025) – Altamar Brands Founder and CEO W. L. Lyons Brown today shared new details of the previously announced collaboration with artist, filmmaker, and pro skier Chris Benchetler, leading into the launch of Mountains of the Moon (MOTM), an immersive experience exploring the unseen connections between sport, life, music, and the living earth—set to the timeless tunes of the Grateful Dead.

In addition to Altamar Brands' sponsorship of the MOTM experience, the partnership will feature limited editions of new High n' Wicked Warlander Blended Straight Whiskey and Lágrimas Single Estate Plata Tequila, featuring original artwork by Benchetler. A fusion of art, nature, and creation combine to make spirits that aren't just exceptional, but also unforgettable. Both expressions are now available in select U.S. markets.

Lágrimas "La Sabina" Plata (Benchetler No. 2)

Lágrimas del Valle is a terroir-driven tequila brand, highlighting agave from single ranches—each offering a rare and honest expression of place. This special-edition release, code-named Lágrimas Benchetler No. 2, comes from a high-altitude ranch (La Sabina) in the state of Guanajuato, Mexico, which yields slow-growing, intensely flavorful agave. Lágrimas is produced in collaboration with Tequila Cascahuin and Master Distiller Salvador "Chava" Rosales Trejo. Their distilling tradition dates back three generations to 1904 in El Arenal, Jalisco, Mexico, in the heart of the "Valley" of Tequila. This expression was double distilled, blended, and bottled at 92 proof (46% ABV) and is available for the suggested retail price of $59.99.

High n' Wicked Warlander Whiskey (Benchetler No. 3)

Warlander blends three- and four-year-old Kentucky Straight Rye and Bourbon whiskeys, melding the fruit forward and baking spice notes of Kentucky Straight Rye with the depth and spice of High-Rye Kentucky Straight Bourbon. The result is a bold, layered, and intentional blend, conceived after a number of blind tastings alongside bartenders, distillers, blenders, and spirits experts as having the greatest complexity and ultimately showing more character than the individual elements themselves. After marrying, the whiskey was rebarreled in a combination of its own ex-bourbon and ex-rye casks and allowed to rest for just over two months to encourage deeper integration of flavor. Like the whiskey, Benchetler's original design is raw, refined, and fearless. Wild in spirit like the hybrid horse it's named for, Warlander is a category-defying whiskey which honors tradition while breaking through it. Bottled at 99 proof to best showcase the whiskey's full complexity and balance, this limited release retails for the suggested retail price of $54.99.

The Bent Bus Mobile Bar

The partnership also highlights The Bent Bus Mobile Bar—hand-painted by Chris Benchetler—which will serve up samples and cocktails featuring High n' Wicked Warlander Whiskey and Lágrimas Plata Tequila at various locations in the U.S. throughout the fall and winter (dates and locations to be announced soon).

About Altamar Brands LLC

Founded in 2005 by W. L. Lyons Brown, III, Altamar Brands is a small, entrepreneurial outfit founded to develop and import esoteric, artisanal spirits brands that offer unique and distinctive production stories in their respective categories. They include: Elvelo Tequila, Foursquare Rum, High n' Wicked Whiskeys, Kubler Absinthe, Lágrimas del Valle Tequila, Probitas Rum, Right Gin, and R.L. Seale's Barbados Rum.

Brown founded High n' Wicked in 2019. The firm's mission is to present premium whiskeys that honor traditional methods of delivering complex flavors. High n' Wicked produces two flagship offerings – a straight bourbon whiskey and straight rye whiskey - in addition to singular limited releases featuring cask strength, single barrel, and double wood finishes.

Lágrimas demonstrates that the centuries-old concept of "terroir" exists in agave fields as well as in the vineyards of France. It celebrates the distinctive characteristics of single ranches of agave grown at different altitudes in different micro-climates in different regions of Mexico. Produced in collaboration with third-generation Master Distiller "Chava" Rosales Trejo, at Cascahuin, each bottling carries a familiar profile but will be distinctly unique in flavor and aroma based on its terroir. Most brands aim to create a consistent taste profile, Lágrimas embraces the uniqueness of each individual ranch and delivers a diversity of character. Its expressions are available throughout the U.S.

# # #

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

National Account Manager - Almanac

National Account Manager - Almanac

Brewer - New Trail Brewing Co

Brewer - New Trail Brewing Co

Sales Manager - Ola Brew

Sales Manager - Ola Brew

Lead Brewer - Anderson Valley Brewing Company

Lead Brewer - Anderson Valley Brewing Company

Area Sales Manager - Louisville, KY - Good Boy Vodka

Area Sales Manager - Louisville, KY - Good Boy ...

Territory Manager- Washington State - 503 Distilling

Territory Manager- Washington State - 503 Disti...

View All Jobs|Post a Job

More News

Powder Country: Drink Mixes are Growing Faster Than RTDs

Powder Country: Drink Mixes are Growing Faster Than RTDs

Reviews: Update Brings the Energy, Ginja Snap Brings the Spice

Reviews: Update Brings the Energy, Ginja Snap Brings the Spice

Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns

Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns

Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco

Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • District Manager – Long Island, NY - Geloso Beverage Group USA - Geloso Beverage Group USA
  • Equipment Maintenance Manager - 2 Towns Ciderhouse - 2 Towns Ciderhouse
  • Packaging & Cellar Assistant - Beer Zombies Brewing Co. - Beer Zombies Brewing Co.
  • Brand Development Manager | SoCal/OC/SD | Tequila Alderete (NOM 1414) - Tequila Alderete - Tequila Alderete
  • Director of Logistics - Hero Bread - Hero Bread
  • Packaging & Cellarperson - TALEA Beer Co - TALEA Beer Co
  • Brewer - Civil Society Brewing - Civil Society Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
  2. New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
  3. Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
  4. Powder Country: Drink Mixes are Growing Faster Than RTDs
  5. Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
  6. Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns
  7. Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco
  1. Chlorophyll Water Launches in Select Walmart Stores Nationwide Following “Walmart Golden Ticket” Win
  2. Warfield Distillery Unveils New Packaging and Brand Evolution Rooted in Idaho Heritage and Organic Craft
  3. Bones Coffee Company Launches Galactic Coffee Collection Inspired by the Enduring Popularity of STAR WARS
  4. Vitaminis Expands National Retail Presence with Launch of 4-Pack Mini Drinks at 400+ Walmart Stores
  5. Riverbend Malt House Crystal 80 Malt Is Now Available
  6. Straightaway Cocktails Adds Nora Furst as Director of Innovation
  7. Elijah Craig Launches 108-Proof 2026 PGA Championship Commemorative Edition Bourbon
  1. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  2. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  3. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  4. Mark Anthony Brands to Acquire Finnish Long Drink
  5. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
  6. SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
  7. Report: Sazerac Explores Brown-Forman Deal Following Pernod Ricard Merger Talks
  1. NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?
  2. Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
  3. Brewers Association Reimagines 2026 CBC for Post-Boom Years, Sets Stage for Mature Market
  4. Insider’s Week in Beer: PBR’s Curious Pickle Tradition
  5. Press Clips: Gambrinus/Trumer Layoffs, Ash & Elm Distro Expansion, Harpoon Bets on Boston & More
  6. CBC 2026 Pre-Conference Reading List
  7. CBC 2026 Must-Hit Sessions: Taproom Profitability, Effective Marketing, Scaling for Distributing and Winning in Chains
View All|Submit News

Promoted PR Posts

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

JBT Marel Announces the Global RTD Coffee and Dairy Beverages Forum 2026

JBT Marel Announces the Global RTD Coffee and Dairy Beverages Forum 2026

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Coffee Brewed with Purpose: New Organic Flavors and Farm-Direct "Aliado" from Paramount Coffee

Coffee Brewed with Purpose: New Organic Flavors and Farm-Direct "Aliado" from Paramount Coffee

Taste of Rum 2026 Exceeds Expectations: Nearly 1,800 Attendees and More Than 150 Rum Expressions

Taste of Rum 2026 Exceeds Expectations: Nearly 1,800 Attendees and More Than 150 Rum Expressions

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙