Licor 43: The Versatile Liqueur Elevating Holiday Cocktails and Desserts

Crème Brûlée and Chocolate Liqueurs Bring Indulgent Flavor and Creative Possibilities to Festive Entertaining

DALLAS, Texas (October 27, 2025) – This holiday season, versatility meets indulgence—and the joy of mixing something new. Licor 43, the premium Spanish liqueur crafted from 43 secret ingredients, offers party hosts, mixologists, and bakers an effortless way to elevate both cocktails and desserts. Through its global Mix Something New campaign, the brand presents a refreshed vision that highlights how mixing different elements—be it people, cultures, or ingredients—can lead to innovation and unique experiences. Licor 43's Crème Brûlée and Chocolate expressions, alongside the iconic Original liqueur, transform ordinary recipes into decadent festive creations.

Born nearly 80 years ago, Licor 43 has always embodied the transformative power of mixing. Today, that same spirit inspires hosts and creators to experiment with flavor and craft memorable moments through cocktails and desserts. From a Spiced Carajillo to a Fireside Biscotti, or a Chocolate Pecan Pie Martini, Licor 43's warm, aromatic profile adds a sophisticated Spanish twist to holiday cocktails. Licor 43's Crème Brûlée and Chocolate expressions also elevate desserts such as truffles, tarts, and boozy chocolate ganache, while inspiring innovative pairings that guests will remember long after the celebration ends.

Holiday entertaining in 2025 is all about simplicity, creativity, and shareable experiences—and Licor 43 delivers on all three. Boozy desserts and dessert-inspired cocktails are among the hottest trends this year, offering adults festive treats that are both indulgent and approachable. At the same time, home entertaining is evolving, with consumers seeking effortless ways to impress guests without sacrificing flavor or creativity. Licor 43's Mix Something New campaign reflects this shift, encouraging hosts to embrace difference and novelty as a source of inspiration—whether mixing ingredients, cultures, or experiences—to create unforgettable moments.

"Licor 43 is uniquely versatile," says Kelly Rockers, senior brand manager for Licor 43. "The Mix Something New campaign captures what our brand has always stood for—bringing people together through creativity and flavor. Whether behind the bar or in the kitchen, Licor 43 helps hosts, mixologists, and bakers craft both flavorful cocktails and elevated desserts with ease, making it a key ingredient for holiday celebrations."

Ideal for gifting, hosting, or creating Instagram-worthy tablescapes, Licor 43's Crème Brûlée, Chocolate, and Original expressions make holiday entertaining effortless, imaginative, and memorable. 

Licor 43 is available online and nationwide at select retailers.

###

About Licor 43

Legend has it that 2,000 years ago in the Mediterranean city of Cartagena, Spain, a delightful elixir known as "Liquor Mirabilis" was crafted. Inspired by this ancient recipe, since 1946, the Zamora family has proudly produced Licor 43, a distinctive liqueur renowned for its golden hue. Exclusively crafted in Cartagena, Licor 43 is meticulously made from a secret blend of 43 natural ingredients passed down through generations. Licor 43 is not only the star of the Carajillo 43, but elevates any of your favorite cocktails. As part of its commitment to innovation, Licor 43 has introduced 3 indulgent line extensions: Licor 43 Crème Brûlée, Chocolate, and Horchata, expanding its range of offerings to delight connoisseurs worldwide. For more information, please visit the link below.

About Zamora Company USAThe U.S. division of Spain's Zamora Company, the passionate and experienced team at Dallas, Texas-based Zamora Company USA manages sales, distribution, execution, and marketing of the following brands: Licor 43, Martin Miller's Gin, Lolea Spritz, Tequila Volteo, Yellow Rose Whiskey, Fercullen Irish Whiskey, Thunder Bitch Canadian Whisky Liqueur, Villa Massa Limoncello, Amaretto, and Vermouth, plus Spanish wines Ramon Bilbao, Cruz De Alba, and Mar de Frades. For more information, please visit the link below.