Sekwl Beverage House Expands Footprint through First Distribution Partnership with SMNR Sales

Arvada, CO — November 12, 2025 — Sekwl Beverage House, the Colorado-born brand redefining refreshment with functional mushroom-infused sparkling waters, today announced its first formal distribution partnership with SMNR Sales, a woman-owned Colorado distributor specializing in better-for-you and craft beverage brands.

Through this new partnership, Sekwl's six adaptogenic, NA sparkling seltzer flavors – Cranberry Lime, Hibiscus, Grapefruit, Lemon Ginger, Chamomile, and Cacao – will be available to organic and specialty retailers throughout Colorado's Front Range and mountain regions, expanding access to the brand's beverages, each made from 100% organic ingredients.

"Partnering with SMNR Sales marks an exciting milestone for Sekwl. We couldn't be more thrilled that our first distributor partnership is with a company that is so aligned with our values, from product quality to sustainability," said Matthew Eaton, Chief Beverage Officer and Founder of Sekwl. "Melly and her team have deep roots in the local beverage scene and a genuine passion for purpose-driven brands. SMNR is the perfect match for Sekwl and our mission to redefine refreshment in a cleaner, smarter way."

Founded in May 2025, Sekwl has quickly gained momentum across Colorado through local retail partnerships and direct-to-consumer growth, earning a loyal following for its functional, caffeine-free, zero-sugar sparkling waters made with functional mushrooms and organic botanicals.

SMNR Sales was founded with a clear vision: to deliver better-for-you beverage and food brands in a more efficient, environmentally conscious way. The company emphasizes sustainability at every stage of its operations, from electric-vehicle delivery to low-impact logistics, reducing its carbon footprint while serving local retailers. This values-driven approach to distribution aligns seamlessly with Sekwl's commitment to transparency, mindful production, and respect for the planet.

"SMNR's sustainability practices stood out just as much as their incredible credentials," said Eaton. "With this partnership, our adaptogenic sparkling waters will continue to travel to our customers by EV – a true alignment of mission, values, and operational purpose that ensures each can reflects care for both people and the planet."

"We are so thrilled to be partnering with this amazing local brand!" said Melly Sponselee, Brand Lover and Owner of SMNR Sales. "The functional beverage category is growing fast, and I am really excited to see what our motivated teams can achieve together - getting this beautiful, refreshing beverage line on the shelves! We couldn't pass up the opportunity to represent Sekwl. It's a labor of love that feels in the highest alignment."

Sekwl and SMNR Sales will begin rolling out to retailers in November 2025, with sampling events and in-store activations planned throughout the holiday season.

About Sekwl Beverage House
Founded in 2025, Sekwl Beverage House is on a mission to make functional mushrooms approachable, enjoyable, and part of everyday life. Each can of Sekwl is made with 100% organic ingredients, infused with 1,000mg of functional mushrooms, and crafted without artificial flavors or additives. With flavors like Cranberry Lime, Hibiscus, Grapefruit, Lemon Ginger, Chamomile, and Cacao, Sekwl is designed to help you reset, recharge, and refocus. It's hydration that's good for you and good for the planet.

About SMNR Sales
SMNR Sales is a woman-owned distributor based in Colorado representing small-batch, mission-driven beverage and food brands that bring better options to retailers and consumers. Founded by Melly Sponselee, SMNR Sales connects passionate makers with buyers who share their commitment to craft, sustainability, and authenticity.