Maestro Dobel Tequila Introduces Tahona Tequila Blanco, Honoring Centuries of Tradition and Tequila-Making Craft

Tequila innovator grows its award-winning portfolio with new tequila Blanco created using time-honored processes

Maestro Dobel® Tequila announced today the U.S. release of Dobel Tahona Tequila Blanco, an artisanal, 100% organic Blanco tequila that embraces the traditional tahona process used by the Dobel family generations ago.

Founded by 11th-generation tequila master Juan Dobel, Dobel Tequila fuses heritage and bold innovation with a quality-driven approach. Every drop is crafted from the brand's own 100% organic blue weber agave, grown with care for over six years on a single estate in the volcanic valley of Tequila, Jalisco. Offering a liquid that bridges centuries-old tradition and contemporary craftsmanship, Dobel Tahona Tequila Blanco features just three ingredients – 100% organic agave, water, and wild yeast, with nothing added. Tahona-style Blancos are outpacing total Blanco category growth and revive one of the oldest, most traditional methods of tequila production to craft a unique and complex spirit.

To craft this expression, a large volcanic stone wheel, known as a tahona, slowly crushes the masonry oven-cooked agave hearts to extract the liquid, which then undergoes a distinctive fermentation process. This method of production preserves the natural sweetness and complex character of the organic agave, as the juices and agave fibers are slowly fermented together over six to seven days in wood-lined, open-air vats, utilizing wild ambient yeast. After fermentation, the liquid is double-distilled in small, copper pot stills. The result is an elegant, ultra-premium, 40.5% ABV Blanco tequila with bright, fresh notes of cooked agave, white pepper, lemongrass, and eucalyptus, best enjoyed neat or in a classic cocktail.

As tequila culture continues to evolve in the U.S., shoppers increasingly seek beyond the label to understand where their tequila comes from, who makes it, and how it's crafted. Dobel Tahona Tequila Blanco answers a growing curiosity for reviving artisanal production methods from past generations. The result is a spirit that not only reflects the heritage of Jalisco but also represents the considered approach to tequila-making that the Dobel brand is famous for.

"Dobel Tahona Tequila Blanco is more than just a new expression; it's a tribute to the heritage of tequila-making and the passion that has guided our craft for generations," said Alejandro Coronado, Maestro Tequilero of Dobel Tequila. "By embracing the traditional tahona method – slowly steam roasting the mature organic agave in masonry ovens, then manually unloading it and slowly crushing it with the tahona stone wheel – we are honoring the traditions set forth by past Tequileros. One of the key elements in this process, beyond the tahona itself, is the use of natural fermentation with bagasse, which plays a crucial role in developing the tequila's complexity and character. We're creating a tequila that meets the expectations of those wanting to discover more about Mexico's cultural spirit. It's smooth, complex, and deeply rooted in the legacy of Jalisco and our Dobel Tequila family."

All profits from Dobel Tahona Tequila Blanco will support local Jalisco community and education programs, giving back to the town of Tequila, Mexico: the birthplace of the spirit and home to the families and artisans who make Dobel Tequila possible – a nod to tequila generations past, present, and future.

Dobel Tahona Tequila Blanco is now available in select U.S. markets for a suggested retail price of $47.99. Consumers can also enjoy this expression at select bars and restaurants in New York, Texas, California, and Florida, including:

• Florida: MIKA (Coral Gables), Negroni (Miami), Fontainebleau Bleau Bar (Miami)

• New York: Palladino's (NYC); Toloache (NYC); Tomino-Taverna Gallega (NYC)

• Texas: Bodega (Fort Worth); La Fonda on Main (San Antonio); Xalisco in Spring (Houston); Lonesome Dove (Austin)

• California: Puesto (All California locations); Loreto (Los Angeles); Valle (Oceanside)

To learn more and find it near you, visit the link below or follow along at @DobelTequila on Instagram.

Dobel Tahona Blanco Tequila Tasting Notes

• Color: Bright with silver nuances, and a rich body

• Nose: Intense aromas of cooked agave, lemongrass, eucalyptus, fresh-cut grass, citrus and wet stone

• Taste: Harmonious balance of sweet, cooked agave and earthy depth with vegetal, light herbal notes

• Finish: Long, silky, and savory