American Rebel Light Expands Kroger Footprint at Downtown Nashville Kroger Flagship Store #502

Placement of 16oz American Rebel Light Beer cans in Kroger Store #502 advances the company's distribution-first growth plan in its home market, bringing America's fastest-growing patriotic, all-natural low-calorie light beer to another high-profile Tennessee location

Nashville, TN, Nov. 25, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB), maker of American Rebel Light Beer—America's Patriotic, God-fearing, Constitution-loving, National Anthem-singing, Stand Your Ground Beer—today announced that its 16oz American Rebel Light Beer cans are now available at Kroger Store #502 in downtown Nashville, Tennessee. The placement follows the November 12, 2025, reopening of Kroger's flagship Nashville store at 800 Monroe St., which recently underwent a major remodel to modernize its layout, expand fresh offerings, and upgrade customer amenities.

This latest Kroger placement marks another milestone in American Rebel's distribution-first expansion strategy: first partnering with top-tier distributors across key states, then layering on high-impact, well-known retail chains that can showcase America's fastest-growing beer to patriotic consumers at scale. As the company's corporate headquarters market, Nashville is a strategic proof point for building distribution, shelf presence, and repeat purchase among loyal fans of American Rebel Light Beer.

The Nashville flagship launch builds on the recent successful opening of American Rebel Light Beer 16oz cans at Kroger Store #580 in Clarksville, Tennessee, just minutes from Ft. Campbell, home of the 101st Airborne Division. As detailed in the company's November 5, 2025, press release, "American Rebel Light Beer Launches 16oz Cans in Kroger – A Patriotic Retail Expansion Ahead of Veterans Day" (the "American Rebel Light Beer Clarksville Kroger Launch"), those initial Tennessee placements demonstrated strong engagement from military families and patriotic consumers and helped establish a repeatable model for additional Kroger and grocery placements.

American Rebel Light Beer's Continued Strategic Expansion in American Rebel's Hometown Market of Nashville, Tennessee

Store #502 serves a diverse mix of professionals, students, tourists, and families who live, work, and spend time in Nashville's vibrant downtown. Its remodel has positioned it as one of Kroger's most modern urban locations, making it an ideal showcase for American Rebel Light Beer's patriotic branding and "healthy-for-you" light beer positioning.

American Rebel Light Beer is a premium domestic light lager brewed exclusively with all-natural ingredients sourced from the USA. At approximately 110 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, it is crafted without corn, rice, or added sweeteners typically found in mass-produced beers, offering a crisp, clean, low-carb option for consumers who want a lighter profile without sacrificing flavor. Marketed as "America's Fastest Growing Beer," American Rebel Light is brewed for patriots who love this country and want a beer that reflects their values.

For retailers and distributors, American Rebel Light brings a distinctive, lifestyle-driven brand into the light beer set—one that resonates with patriotic consumers while participating in the better-for-you, low-calorie segment that continues to grow share of the category.

American Rebel Holdings, Inc. CEO Statement – Andy Ross

"Securing American Rebel Light Beer placement in Kroger's downtown Nashville flagship is especially meaningful because this is our hometown," said Andy Ross, CEO of American Rebel Holdings, Inc. "Our distribution-first strategy is simple and disciplined: align with top-tier distributor partners and then unlock high-impact, high-visibility retail chains like Kroger across Tennessee. We deeply value our relationship with Kroger and the confidence they've shown in America's Patriotic Beer. As we continue to add doors in Nashville and beyond, our goal is to make sure patriotic consumers can find American Rebel Light Beer on the shelves of the stores where they already shop, work, and live—driving value for our shareholders, our distributors, and our retail partners."

American Rebel Beverage Division Perspective – Todd Porter – President

"From a beverage industry standpoint, Kroger's remodeled Nashville flagship is exactly the type of store where emerging brands prove they belong in the set long-term," said Todd Porter, President, American Rebel Beverage. "We've seen strong enthusiasm from shoppers in Clarksville and now Nashville who want a bold, all-natural, low-calorie light beer with a clear patriotic story. Our team is focused on supporting our distributor partners and Kroger teams on the ground to build repeat purchases, strong category performance, and a scalable platform for future expansion."

Kroger's National Footprint as a Growth Platform

Founded in 1883, Kroger operates nearly 2,800 stores across 35 states and is a critical gateway for emerging brands looking to build household awareness and trial. With placements now at Kroger Store #580 in Clarksville and Store #502 in downtown Nashville, American Rebel Light Beer is leveraging Kroger's scale and reach as a launchpad for broader regional and national growth.

The 16oz can format—ideal for tailgates, concerts, backyard gatherings, and patriotic celebrations—gives Kroger shoppers a convenient way to "raise a can to freedom" with America's Patriotic Beer.

A copy of the Clarksville Release and other company news can be found at the link below.

About American Rebel Holdings, Inc. (NASDAQ: AREB)

American Rebel began as a designer and marketer of branded safes and personal security products and has grown into a diversified patriotic lifestyle company with offerings in beer, safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is gaining traction across the beverage industry while continuing to build out its broader portfolio of patriotic consumer products.

Learn more at the link below.

Watch the American Rebel Story as told by our CEO Andy Ross at the link below.

About American Rebel Light Beer

American Rebel Light is a premium domestic light lager—crisp, clean, all-natural, and bold. At approximately 110 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, American Rebel Light is brewed without corn, rice, or added sweeteners and uses ingredients sourced exclusively from the USA. Since its launch in April 2024, American Rebel Light Beer has rolled out in 16 states and continues to expand nationwide as America's patriotic, "healthy-for-you" light beer brewed for patriots who love this country.

Media Contacts

Monica Brennan – Monica@NewtoTheStreet.com

Distribution Opportunities – American Rebel Light Beer

Todd Porter, President, American Rebel Beverage – tporter@americanrebelbeer.com

Investor Relations

ir@americanrebel.com

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. All statements other than statements of historical fact are forward-looking statements, including statements regarding our expectations, intentions, beliefs, strategies, projections, and assumptions about future events or performance. Forward-looking statements include, among others, statements regarding our expected financial performance, product launches and timelines, manufacturing and supply chain matters, distribution and retail expansion, strategic initiatives, liquidity and capital resources, and the regulatory and market environment; our anticipated additions in Kroger retail stores; and our expectations and assumptions regarding our continued compliance with the listing standards of The Nasdaq Stock Market LLC, including Nasdaq Listing Rule 5550(b)(1) (the "Equity Rule") and the one-year Nasdaq Hearings Panel (the "Panel") monitoring period.

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Kroger retail store additions. We currently expect our products to be added to additional Kroger retail stores; however, as of the date of this press release, those additional placements have not yet occurred and remain subject to Kroger's approval processes, planogram/category review cycles, shelf-space allocation decisions, vendor onboarding, purchase orders, delivery and reset timing, and other factors outside our control. There is no guarantee that such additional placements will occur on the timetable we anticipate, or at all. Even if placement occurs, there is no guarantee of consumer sell-through success at retail, reorders, or profitability, and retailers may reduce, delay, or cancel orders, change shelf allocation, or discontinue products that do not meet performance thresholds.

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