MUG Root Beer Calls Fans to 'Come to Papa' with First-Ever "Daddy's Home" Cologne Built for the Dawg in You

The Limited-Edition Scent Drops on TikTok Shop, Delivering the Aura-Enhancing Power Only the Irresistible Aroma of MUG Root Beer Can Provide

Get ready, "Smellmaxxers" and scent aficionados: MUG® Root Beer is stepping into the fragrance world. Introducing Daddy's Home by MUG Root Beer, a limited-edition cologne crafted for humans who believe their signature scent should be equal parts earthy, woodsy and unapologetically root beer-coded. Developed in collaboration with the brand's mascot and chief sniffer, Dog, this bold fragrance will turn any pup into the ultimate aura farming dog.

Timed to peak fragrance season (aka the holidays), Daddy's Home by MUG Root Beer makes its debut with a dramatic, and deliberately unserious, twist on traditional fragrance culture. Inspired by the simple truth that dogs smell everything better than we do and borrowing cues from classic fragrance campaigns like dramatic slow-motion, intense stare into the distance and "what did I just watch" energy, Daddy's Home leans into everything people love about MUG: its distinct energy. With woody notes of cedar and sandalwood to sweet, indulgent vanilla and caramel, inspired by MUG Root Beer, this balanced cologne whispers 'come to papa' to dogs and dawgs alike.

"Fragrance culture is notoriously serious and heavily aspirational. For us, that meant thinking about what scent would make Dog and our fans come running." said Michael Smith, Vice President, MUG Root Beer. "Daddy's Home by MUG Root Beer is for our die-hard MUG fans who believe root beer rules every sense, not just taste."

Starting the week of Tuesday, December 9, the limited-edition cologne will be available bundled with MUG on TikTok Shop, while supplies last. Order by December 11 for delivery by December 24.

"Humanz don't smell everytin like I do. Dis' one gives big dawg energee for da holl pack," said MUG mascot, Dog.

Fans can follow the brand on social media to keep up with the latest antics from Dog.

WHEN: Starting Tuesday, December 9, while supplies last

WHAT: Fans can score a limited-edition Daddy's Home by MUG Root Beer 1.7 fl oz cologne as part of a $15 bundle with a 10-pack of MUG® Root Beer Mini Cans, available exclusively on TikTok Shop.

Disclaimer: Intended for human use only. Do not spray on dogs.