Celt Salt Introduces HydroCelt Clean Hydration Electrolyte Drink Mix

(Los Angeles, CA) – December 4, 2025 – Celt Salt, a wholly-owned subsidiary of Nature's Pantry, a Southern California-based natural foods startup, today announced the launch of its pre-order campaign for HydroCelt, a breakthrough electrolyte drink mix designed to redefine clean hydration. Customers who pre-order HydroCelt between now and December 15, 2025, will receive an instant 20% discount with delivery on or before December 24, 2025.

Available in two delicious flavors, Citrus Splash and Peachy Twist, HydroCelt is powered by 600 mg of unrefined Celt Salt, delivering 80+ trace minerals, and is paired with 250 mg potassium citrate and 90 mg magnesium glycinate (two of the most easily absorbed and stomach-friendly forms of electrolytes).

With no sugar, no carbs, no preservatives (i.e.: silicone dioxide), no additives, and only 5 calories, HydroCelt offers a clean hydration experience without the aftertaste or GI discomfort common with many electrolyte products. Delivering faster, smoother hydration with clean ingredients that support hydration, energy, muscle function, and endurance (no cramping!), it's the perfect electrolyte for workouts, a long day on the job, or for a pick-me-up throughout the day.

"We got tired of electrolyte mixes loaded with sugar, cheap salt, and artificial junk that leave you bloated or tasting chemicals," said Brian Lizama, founder and CEO of Celt Salt. "While most electrolyte brands rely on refined salt, added sugar, artificial ingredients, and lower-quality electrolytes that can cause gastrointestinal discomfort, HydroCelt delivers a cleaner, smoother, better-tasting alternative using premium ingredients and no unnecessary additives - it's what we always wanted for ourselves and our families - real minerals, real flavor, zero compromise!"

HydroCelt Key Features

• Only 5 calories
• 600 mg mineral-rich Celt Salt (80+ trace minerals) for truly natural hydration
• 250 mg potassium citrate & 90 mg magnesium glycinate for quicker absorption
• Organic stevia (Reb M) for sweetness without the aftertaste
• No sugar, no preservatives (i.e.: silicone dioxide), no additives, no artificial colors or flavors
• Non-clumping, easy-mix, and gentle on the stomach

Flavors & Pricing

• Citrus Splash (MSRP: $24.99/14-pack): A crisp, invigorating blend of lemon and lime for a classic hydration staple with a zesty finish.
  • Pre-order price: $19.99/14-pack
• Peachy Twist (MSRP: $24.99/14-pack): A tropical trio of peach, mango, and exotic dragon fruit for a bright, juicy escape in every sip.
  • Pre-order price: $19.99/14-pack
• Combo Pack (MSRP: $44.99/30-pack): For those who want both flavors: 15 Citrus Splash + 15 Peachy Twist.
  • Pre-order price: $35.99/30-pack

Founded by Brian Lizama, Celt Salt has grown from a personal health transformation into a family business powered by purpose. A former financial executive, Lizama left a successful career to focus on wellness after witnessing the impact of poor nutrition in his community. Today, his family leads key areas of the company, from logistics to branding, ensuring every decision reflects their shared values of integrity, quality, and care.

About Celt Salt

Celt Salt, a wholly owned subsidiary of Nature's Pantry, is a family-run natural foods brand based in Southern California. Its hand-harvested salts from the Celtic sea are sourced from Brittany, France, and crafted to preserve ocean minerals while delivering unmatched flavor and purity. The company's mission is to make real, mineral-rich food accessible to all while promoting health, faith, and family-driven business practices.