Langers Launches To Us! A Conveniently Canned Zero-Proof Mocktail Line for the New Year

Los Angeles, CA — As the new year unfolds and more Americans revise their routines and habits, Langers is venturing into a new category with To Us!, a zero-proof mocktail line designed to deliver the full cocktail experience without the alcohol. Inspired by the flavor notes found in top-tier drinks and fueled by a growing demand for mindful options, To Us! arrives just as people seek something different, celebratory, flavorful, and easy to enjoy beyond the usual offerings.

For over six decades, Langers has been renowned for its real fruit and bold flavor. Situated in Los Angeles, where wellness, dining culture, and lifestyle trends converge, the company anticipated the shift early. More consumers now choose to alternate between alcoholic and non-alcoholic drinks, embracing a more mindful drinking practice. National data reflects this change, with alcohol consumption in the U.S. at its lowest in nearly a century, while zero-proof and non-alcoholic beverages experience steady year-over-year growth in retail.

To Us! emerged directly from this cultural moment. The launch features five ready-to-drink blends, including non-alcoholic sparkling red and white wine alternatives, as well as non-alcoholic espresso martini, Orange Spritz, and Ranch Water, each designed to mirror the flavor structure and complexity of beloved cocktails. Whether someone is skipping alcohol entirely or simply taking a night off, To Us! offers the same sense of occasion: a drink everyone can raise, share, and savor.

"People no longer want to define themselves by what they're avoiding," says Bruce Langer, President of Langers. "They want balance. Some nights you pour a cocktail; other nights you want something lighter but with the same energy and enjoyment. To Us! was created for exactly that. It's about having something in your glass that tastes great, feels good, and fits your moment."

The launch is a natural extension of the company's long-standing commitment to innovation. For more than 65 years, Langers has created beverages that follow flavor, not fads: from its classic juices to its fresh take on agua frescas and functional sleep beverages. With To Us!, the brand enters a new space while staying true to what has always set it apart: fruit-forward flavor, thoughtful crafting, and drinks designed for pleasure.

To Us! will be available online starting January 2025.

Because with To Us!, a good drink has always been about enjoyment, never restriction.