Oakville, CA (December 10, 2025) - Silver Oak Cellars and Sunday Scaries have teamed up for the holidays, translating the beloved weekly dose of Sunday Scaries wit into a limited-edition collaboration that pairs sharp humor with the most-gifted Cabernet. Designed to make the season feel a little lighter, the partnership brings together Silver Oak's enduring commitment to quality and Sunday Scaries' cultural sensibility in a collectible gift box meant to be opened, shared, and savored.
The Silver Oak x Sunday Scaries Limited Edition Holiday Gift Box captures both brands' devotion to craft and culture in equal measure. Inside, a bottle of 2021 Silver Oak Alexander Valley Cabernet Sauvignon is nestled in a hand-engraved wooden case featuring one of Sunday Scaries' signature quips: from "slams laptop shut 'til January" and "Break in case of in-laws" to "This and no plans." Each phrase transforms Silver Oak's timeless Cabernet into a keepsake that blends humor with heritage, celebrating the holiday rituals that bring people together—and inviting a new wave of wine drinkers to enjoy fine wine without the formality.
"Silver Oak has always been an invitation to celebrate now, whether the celebration is big or small," said Silver Oak CMO Lauren Larrabee. "Partnering with Sunday Scaries allows us to tap into a cultural truth: the holidays can be as stressful as they are special. This collaboration is about embracing both sides with humor, warmth, and a beautifully made glass of Cabernet."
As luxury and lifestyle brands embrace humor as a new form of cultural currency, Silver Oak and Sunday Scaries are proving that wit and warmth can elevate tradition just as much as craftsmanship. The collaboration brings together two modern icons in their own right. Silver Oak, synonymous with exceptional American Cabernet, and Sunday Scaries, the digital voice of everyday ritual, will reimagine the holiday gift box as both an object of design and a reflection of how people connect today. By pairing Silver Oak's enduring commitment to quality with Sunday Scaries' tongue-in-cheek storytelling, the partnership turns a classic Cabernet into a collectible moment; one that meets the season's mix of celebration and self-awareness with style, humor, and humanity. Founded by writer and creator Will DeFries, Sunday Scaries has built a loyal following around its thoughtful, relatable take on culture, comfort, and community – an ethos that makes this collaboration as genuine as it is clever.
"The holidays come with enough to overthink," said Will DeFries, founder of Sunday Scaries. "This collaboration is a reminder to pour something great, take a deep breath, and remember that even the scariest Sundays or family dinners are better shared with Silver Oak."
The Silver Oak x Sunday Scaries Limited Edition Holiday Gift Box is available exclusively at the link below. Each $150 box includes a 2021 Alexander Valley Cabernet Sauvignon, elegantly presented in a collectible engraved wooden case.
Like any great pairing, this one blends craftsmanship with character, reminding us that a good Cabernet and a good laugh might just be the ultimate holiday essentials.
About Silver Oak
Silver Oak Cellars was founded in 1972, renowned for crafting Cabernet Sauvignon. Fueled by passion and driven by a relentless pursuit of perfection, its meticulously crafted Cabernet Sauvignons are exclusively aged in American Oak, creating wines of elegance, complexity, and consistency. Silver Oak's wineries in Napa Valley and Alexander Valley are the first production wineries to achieve LEED Platinum certification, underscoring Silver Oak's leadership in sustainable winemaking.
About Sunday Scaries by Will DeFries
Created by writer and podcaster Will DeFries, Sunday Scaries began as a digital reflection on the weekly cycle of anticipation and rest. Now a podcast, newsletter, and lifestyle brand, Sunday Scaries celebrates comfort, culture, and the small rituals that make modern life feel balanced, with a signature mix of wit and warmth.
Mary Anne Sullivan
MAS Comms
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