American Rebel Light Expands with Ace Distributing in Pennsylvania

Ace Distributing, a reputable family-owned beer wholesaler with over 1,400 retail accounts across 11 counties in South Central Pennsylvania, has joined the distribution network of American Rebel Light Beer. Known for their award-winning expertise and deep community involvement, Ace Distributing is an ideal partner as American Rebel continues its expansion strategy into 2026.

Nashville, TN, Dec. 10, 2025 — American Rebel Holdings, Inc. (NASDAQ: AREB), producer of American Rebel Light Beer, announced a strategic partnership with Ace Distributing of Wrightsville, PA. This partnership strengthens American Rebel's presence in a key market, marking the brand's fifth distributor in Pennsylvania.

Ace will distribute American Rebel Light Beer across 11 counties, leveraging its extensive network to increase product availability. This collaboration is part of American Rebel's ongoing "distribution-first" strategy, which has recently added four other Pennsylvania distributors, furthering the brand's rapid growth.

Andy Ross, CEO of American Rebel Holdings, Inc., expressed enthusiasm about the partnership: "Welcoming Ace Distributing into our network is a significant milestone. Their 75-year legacy and strong market presence make them an invaluable partner in transforming Pennsylvania into a stronghold for American Rebel Light Beer."

Key Highlights of the Partnership:

• Extensive Coverage: Ace serves a broad area, reaching over 1,400 on- and off-premise retailers, significantly enhancing American Rebel's market penetration.
• Legacy and Excellence: With a history of over 75 years, Ace is recognized for quality and excellence, having received multiple industry awards.
• Values Alignment: Ace's innovative marketing and community engagement align with American Rebel's patriotic values, making them a perfect fit to promote "America's Patriotic Beer" in Pennsylvania.

Todd Porter, President of American Rebel Beverage, stated, "Ace Distributing is the top-tier partner we aimed for in Pennsylvania. Their scale and reputation are crucial to accelerating our distribution efforts."

American Rebel Light Beer is a premium light lager, crafted with just four ingredients, offering a healthier profile compared to many other light beers. The brand emphasizes patriotic values and has rapidly expanded its distribution footprint since its launch in 2024.

About Ace Distributing

Founded in 1948, Ace Distributing is a family-owned beverage wholesaler based in York, Pennsylvania. They serve 11 counties and represent over 350 brands and 2,000 products. Ace is known for its innovative marketing and community involvement.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. is a diversified lifestyle company known as "America's Patriotic Brand." It offers a range of products, including safes, apparel, and beverages, and continues to expand its distribution-first growth strategy across the United States.