Devils Backbone Announces New Look for Smash

The beloved Virginia brewery & distillery's award-winning canned cocktail debuts a refreshed design, officially hitting shelves this week

Roseland, VA — Devils Backbone Distilling Company is thrilled to announce that their award-winning, ready-to-drink (RTD) canned cocktail, Smash, has received a "fresh squeezed" new look. While the taste itself will remain the same, the packaging will debut its re-design on shelves starting this week.

The new branding, which was designed in collaboration with Minneapolis-based Rise and Shine and Partners, prioritizes a fruit-forward, high-impact look. The new eye-catching packaging boasts bright, bold colors that are reflective of each fruit flavor, along with realistic fruit illustrations.

"We could not be more excited to bring this new look to the market," says Megan Tuttle, Regional Vice President. "After five successful years, we thought Smash deserved a fresh look that better reflects its award-winning bright and juicy taste for new Smash drinkers and those that already love the brand."

The new packaging rollout begins this week with Orange Smash. Nine additional flavors and variety packs will follow in the coming weeks including: Grapefruit, Grape, Smash on the Beach, Lime Margarita, Watermelon Margarita, three variety packs — Vodka Variety Smash Pack, Block Party Smash Pack and Margarita Variety Smash Pack — and limited-edition seasonal flavors: Peach, Mango Pineapple and Cranberry. They will be available for purchase in Virginia, Maryland, Delaware, DC, New Jersey, New Hampshire, Maine, Vermont, South Carolina, Connecticut and Rhode Island. Locate Smash near you using the beer and cocktail finder on Devils Backbone's website, at the link below.

Additionally, Orange and Grape Smash will be available in new 16-ounce cans beginning in late January 2026. Available in DC, Delaware, Maryland, and Virginia, their MSRP is $3.49 for one 16oz can or $6.50 for two.

Since opening in 2020, Devils Backbone Distilling Company has won over 80 medals and accolades for RTDs and bottled spirits. Orange Smash originally launched in the spring of 2020 as one flavor in a line of RTD canned cocktails, and following its quick success regionally, expanded to multiple new flavors. Every Smash product is made with real vodka or tequila, a splash of house-made citrus soda, and real fruit juice.

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About Devils Backbone Smash:

Real spirits, real juice, and a splash of bubbles. Devils Backbone Orange Smash is a refreshing, award-winning flavor inspired by the iconic squeezed-to-order crush cocktail made famous at beach bars and crab shacks across the mid-Atlantic. Remember, you should never settle, but real fruit juice will. So, don't forget to flip the can before you rip your first sip!

About Devils Backbone:

Founded in 2008, Devils Backbone is a craft brewery and distillery located in the heart of the Blue Ridge Mountains of Virginia, named after the hard-to-summit Virginia mountain range surrounding its original brewpub location in Nelson County, VA. Since opening, it has become a meeting place for people to gather and share stories about their time on the trail, ski slopes, and other adventurous endeavors, aligning with the brand's mission of gathering people to drink outdoors together. The core lineup of year-round beverages produced includes the award-winning flagship Vienna Lager, a smooth, medium-bodied beer that pairs well with food, and Orange Smash, a ready-to-drink canned cocktail made with real vodka, lots of real fruit juice, and a splash of refreshing bubbles. The brewery and distillery also release a selection of other year-round and seasonal brews and canned cocktails throughout the year. In addition to Devils Backbone's Basecamp location in Roseland, VA, the brewery has a location in Lexington, VA (Devils Backbone Outpost).